TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
TAG Heuer Unveils the Monaco Piece d’Art
Oct 30, 2019
News
TAG Heuer Unveils the Monaco Piece d’Art
News
TAG Heuer Carrera Caliber 16
Oct 14, 2019
News
TAG Heuer Carrera Caliber 16
News
TAG Heuer Monaco 50th Anniversary Watch Unveiled in Tokyo, We Have Photos
Sep 24, 2019
News
TAG Heuer Monaco 50th Anniversary Watch Unveiled in Tokyo, We Have Photos
Reviews
Automatic Chronographs of the 21st Century
Sep 13, 2019
Reviews
Automatic Chronographs of the 21st Century
News
Introducing the TAG Heuer Monaco Calibre 11 The Hour Glass Edition
Sep 10, 2019
News
Introducing the TAG Heuer Monaco Calibre 11 The Hour Glass Edition
News
Bamford Watch Department Splashes on TAG Heuer
Jul 25, 2019
News
Bamford Watch Department Splashes on TAG Heuer
News
Introducing the Monaco 1989–1999 Limited Edition
Jul 11, 2019
News
Introducing the Monaco 1989–1999 Limited Edition
Interviews
Five Minutes with Alec Monopoly
Jun 18, 2019
Interviews
Five Minutes with Alec Monopoly
News
Introducing the TAG Heuer Monaco 1979–1989 Limited Edition “Le Mans”
Jun 17, 2019
News
Introducing the TAG Heuer Monaco 1979–1989 Limited Edition “Le Mans”
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