TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
Video
VIDEO: New TAG Heuer Plasma timepieces presented at Watches and Wonders 2023
Mar 28, 2023
Video
VIDEO: New TAG Heuer Plasma timepieces presented at Watches and Wonders 2023
Interviews
VIDEO: Discover the 60th anniversary TAG Heuer Carrera with Frédéric Arnault
Mar 28, 2023
Interviews
VIDEO: Discover the 60th anniversary TAG Heuer Carrera with Frédéric Arnault
Video
VIDEO: TAG Heuer’s new anniversary Carrera models launched at Watches and Wonders 2023
Mar 28, 2023
Video
VIDEO: TAG Heuer’s new anniversary Carrera models launched at Watches and Wonders 2023
Interviews
The Ele Series: Meeting Morgan King Part I
Mar 14, 2023
Interviews
The Ele Series: Meeting Morgan King Part I
Interviews
In Conversation with Nicholas Biebuyck, Heritage Director for TAG Heuer
Feb 27, 2023
Interviews
In Conversation with Nicholas Biebuyck, Heritage Director for TAG Heuer
Interviews
The Ele Series: Meeting Guy Berryman
Jan 28, 2023
Interviews
The Ele Series: Meeting Guy Berryman
Interviews
First Look: TAG Heuer at LVMH Watch Week 2023 with Frédéric Arnault
Jan 14, 2023
Interviews
First Look: TAG Heuer at LVMH Watch Week 2023 with Frédéric Arnault
Auctions
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction
Dec 3, 2022
Auctions
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction
Video
In Conversation with Patrick Dempsey at the 2022 Monaco Grand Prix
May 30, 2022
Video
In Conversation with Patrick Dempsey at the 2022 Monaco Grand Prix
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