TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
Auctions
Povey’s Picks – Bonhams London 19th June 2019
Jun 14, 2019
Auctions
Povey’s Picks – Bonhams London 19th June 2019
News
Introducing the Monaco 1969-1979 Limited Edition
May 25, 2019
News
Introducing the Monaco 1969-1979 Limited Edition
Reviews
50th Year of the Automatic Chronograph: The Drive In-house
Apr 30, 2019
Reviews
50th Year of the Automatic Chronograph: The Drive In-house
News
Baselworld 2019: TAG Heuer Autavia Collection (Live Pics)
Mar 29, 2019
News
Baselworld 2019: TAG Heuer Autavia Collection (Live Pics)
Video
Stéphane Bianchi of LVMH receives Revolution Award’s Best Collaboration Watch 2018
Mar 24, 2019
Video
Stéphane Bianchi of LVMH receives Revolution Award’s Best Collaboration Watch 2018
Video
In Conversation with: Stéphane Bianchi and Guy Sémon of TAG Heuer
Mar 21, 2019
Video
In Conversation with: Stéphane Bianchi and Guy Sémon of TAG Heuer
Interviews
Interview: TAG Heuer’s Heritage Director
Mar 7, 2019
Interviews
Interview: TAG Heuer’s Heritage Director
Reference
50th Year of the Automatic Chronograph: Who Came First?
Mar 1, 2019
Reference
50th Year of the Automatic Chronograph: Who Came First?
News
Flash of Genius: The TAG Heuer Carrera Fragment
Jan 28, 2019
News
Flash of Genius: The TAG Heuer Carrera Fragment
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