TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
Editorial
Full Throttle — The TAG Heuer’s Monaco Speed 12
Jun 5, 2026
Editorial
Full Throttle — The TAG Heuer’s Monaco Speed 12
Interviews
Maximum Impact with Max Verstappen and TAG Heuer Monaco
Jun 5, 2026
Interviews
Maximum Impact with Max Verstappen and TAG Heuer Monaco
Editorial
On to the Next Lap wth the TAG Heuer Monaco
Jun 5, 2026
Editorial
On to the Next Lap wth the TAG Heuer Monaco
News
TAG Heuer Expands The Formula 1 Solargraph With A Pastel-Colored Collection
May 6, 2026
News
TAG Heuer Expands The Formula 1 Solargraph With A Pastel-Colored Collection
Editorial
Watches and Wonders 2026 Editor’s Pick: Cheryl Chia, Technical Editor
May 2, 2026
Editorial
Watches and Wonders 2026 Editor’s Pick: Cheryl Chia, Technical Editor
Editorial
Something Vintage, Something New
Apr 14, 2026
Editorial
Something Vintage, Something New
Editorial
The TAG Heuer Monaco Evergraph
Apr 14, 2026
Editorial
The TAG Heuer Monaco Evergraph
Editorial
The Chronograph Reimagined: TAG Heuer Monaco Evergraph Calibre TH80-00
Apr 14, 2026
Editorial
The Chronograph Reimagined: TAG Heuer Monaco Evergraph Calibre TH80-00
News
TAG Heuer at Watches and Wonders 2026: Heritage, Innovation and the Expanding Sports Watch
Apr 14, 2026
News
TAG Heuer at Watches and Wonders 2026: Heritage, Innovation and the Expanding Sports Watch
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