TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
TAG Heuer at Watches and Wonders 2026: Heritage, Innovation and the Expanding Sports Watch
Apr 14, 2026
News
TAG Heuer at Watches and Wonders 2026: Heritage, Innovation and the Expanding Sports Watch
News
TAG Heuer Appoints Béatrice Goasglas as CEO
Mar 13, 2026
News
TAG Heuer Appoints Béatrice Goasglas as CEO
Editorial
Revolution Awards 2025: Material Innovation — TAG Heuer Carbon Hairspring
Jan 27, 2026
Editorial
Revolution Awards 2025: Material Innovation — TAG Heuer Carbon Hairspring
Editorial
Revolution Awards 2025: Best Collaboration — TAG Heuer Carrera Chronograph × Fragment Limited Edition
Jan 27, 2026
Editorial
Revolution Awards 2025: Best Collaboration — TAG Heuer Carrera Chronograph × Fragment Limited Edition
Watch Fairs
LVMH Watch Week 2026: TAG Heuer Puts All Eyes on Carrera
Jan 19, 2026
Watch Fairs
LVMH Watch Week 2026: TAG Heuer Puts All Eyes on Carrera
Editorial
TAG Heuer Hearts Australia
Jan 6, 2026
Editorial
TAG Heuer Hearts Australia
Editorial
Holiday Horology: Something Old, Something New, Something Special — Jola Chudy, Revolution Arabia Editor-in-Chief
Dec 17, 2025
Editorial
Holiday Horology: Something Old, Something New, Something Special — Jola Chudy, Revolution Arabia Editor-in-Chief
Editorial
The Revolutionary List: 25 Watchmakers and Construction – Carole Forestier-Kasapi
Dec 15, 2025
Editorial
The Revolutionary List: 25 Watchmakers and Construction – Carole Forestier-Kasapi
Editorial
The Revolutionary List: 30 Pioneering Watches – the TAG Heuer Monaco V4
Dec 2, 2025
Editorial
The Revolutionary List: 30 Pioneering Watches – the TAG Heuer Monaco V4
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