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What does the next chapter of @urbanjurgensen Urban Jürgensen look like?

@tellewellyn Tracey Llewellyn has followed the maison for almost two decades. Now in New York, she sits down with CEO @alexanderrosenfield Alex Rosenfield to understand how one of watchmaking’s historic names is being shaped for a new generation.

At the centre of their conversation is the UJ2, a watch that appears remarkably restrained from the front, while concealing some seriously ambitious watchmaking within.

From heritage and craftsmanship to what it means to build a maison differently today, Tracey explores the thinking behind the new Urban Jürgensen.

And, towards the end, the conversation also touches on how @tchalamet Timothée Chalamet found his way into the Urban Jürgensen story.

Full conversation on YouTube. Link in bio.

#UrbanJurgensen #UJ2 #AlexRosenfield #TraceyLlewellyn #HauteHorlogerie #RevolutionWatch

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