Swiss watchmaking is usually narrated through calibres, finishing, icons, and provenance. For nine years Morgan Stanley`s Annual Swiss Watcher report, (made in partnership with LuxeConsult) has reported on the ‘Top 50’ Swiss watch brands, and consistently told the business story behind the romance.

In 2025, export value softened again and unit volumes slid further. Yet the biggest brands gained market share, the ultra-high end delivered almost all incremental growth, and profits concentrated further.

The report`s core argument is simple: fewer watches are shipped, more value is captured at the top, and the brands engineered for scarcity economics are pulling away. In that context, polarisation is no longer a trend. It is the structure of the market.

This report describes an industry that has crossed into a new configuration. Lower volume, higher prices and greater centralisation. For everyone else, the strategic question becomes sharper each year: in a market that is more top-heavy and more ultra-premium, what is your defensible edge? ...

Richard Mille offers its take on the beautiful game with this pair of tourbillons, built around a brand new movement featuring two new complications — a match phase indicator and a goal counter. The result of five years of R&D, the titanium calibre features a match time indicator at the 9 o’clock position, indicating the current phase of the match, and is advanced from first to second half, as well as first and second overtime, with each reset of the flyback chronograph. The twin goal counters allow the wearer to track local and visiting team goals manually via the pushers at two and four.

In addition to a new calibre, the RM 41-01 Tourbillon Soccer introduces us to Basalt TPT, a composite developed with Richard Mille’s long-term partners at NTPT, derived from the volcanic rock of the same name. The three-part case also includes a Carbon TPT caseband, and alongside the red Basalt TPT case is presented a blue version in Dark Blue Quartz TPT. Production is limited to 30 pieces in each case.

#richardmille #rm41-01 #RevolutionWatch ...

Timed to the total lunar eclipse on March 3, 2026, @citizenwatchus CITIZEN expands its ATTESA collection with two limited-edition “Shades of Red” references inspired by the red moon seen during totality.

The CITIZEN ATTESA CC4077-71Z houses the Cal.F950 Eco-Drive Satellite Wave GPS movement, combining global timekeeping with chronograph functionality inside a Super Titanium™ case treated with Duratect DLC. Limited to 1,800 pieces.

The CITIZEN ATTESA BY1005-73Z takes a different approach, powered by the Cal.H874 Eco-Drive Radio-Controlled movement with Luna Program, translating the lunar cycle into a fully automatic analog moon phase display. Limited to 2,200 pieces.

Two technical interpretations of the same celestial event — one focused on satellite precision, the other on the mechanics of the moon itself.

#Citizen #CitizenATTESA #ShadesOfRed #EcoDrive #RevolutionWatch ...

For a long time, “Made in China” in watchmaking was associated with manufacturing scale and production capacity. What was discussed far less was authorship.

Yet mechanical thought has deep roots here. From early escapement systems and astronomical clock towers to mid-20th century movement development, China’s relationship with timekeeping has never been purely industrial.

Today, a growing number of independent makers are working from a different place, not scale, but construction. From designing movements and reworking vintage calibres to developing escapements, hand-finishing bridges and experimenting with architecture and form, the work varies widely in style and philosophy. What’s clear is that Chinese independent watchmaking has reached a level of seriousness that demands attention within the global conversation.

And it’s only getting more interesting. ...

@bellrosswatches Bell & Ross’ famous circle-in-a-square design is in fine form with the latest addition, the BR-03 Diver Black Bronze, cased (unsurprisingly) in bronze.

The patina-ready alloy is a good choice for B7R, as there’s plenty of textural detail on the case, like the bezel and screws, which are well-suited to some judicious weathering. In fact, the entire vibe of this watch is a sophisticated Mediterranean take on luxury sports.

If you’re looking for a watch to wear while swanning about on the deck of a Riva yacht, this limited edition is worth a look. ...

Architecture has long shaped watch design, but rarely this literally.

With the @rado Rado True Round x Les Couleurs Le Corbusier Special Edition, Rado translates three of Le Corbusier’s most significant buildings into high-tech ceramic form. Each dial is laser-engraved to abstract the raw béton-brut surfaces of the Carpenter Center for the Visual Arts, La Cité Radieuse, and the Palace of Assembly in Chandigarh — transforming monumental concrete into tactile wrist-scale architecture.

The three executions, in Iron Grey, Ivory White and Ivory Black — are paired with colour accents drawn directly from Le Corbusier’s Polychromie Architectural palette and realised in Rado`s signature ceramic.

#Rado #LeCorbusier #LesCouleurs #TrueRound #DesignYouCanFeel #Modernism #WatchDesign ...

@laurent_ferrier Laurent Ferrier is an independent watchmaking brand that many know and, more importantly, hold in high regard, despite being a relatively young name that was officially launched just 15 years ago in 2010. This reputation is no accident. From the outset, the brand has set exacting standards in classical watchmaking, producing beautifully constructed and finished tourbillon and micro-rotor movements that comfortably stand alongside, and in some cases rival, those from century-old maisons long considered the benchmark of the industry.

The brand’s racing heritage first took tangible form in 2019 with the launch of the Grand Sport Tourbillon. With its tonneau-shaped case, a rubber strap, and “lumed” hands and indexes, it was a genuinely sporty watch and the first time the brand acknowledged its motorsport roots. In 2022 the brand releases the Sport Auto, conceived as an evolution of the Grand Sport rather than a departure from it, the watch dispensed with the tourbillon in favour of a time-only display and adopted more compact dimensions. At 41.5 mm wide and 12.25 mm thick, it was smaller and thinner and, as a result, more wearable and comfortable than the original 44 mm Grand Sport.

Find out more about this modern icon of the sports watch genre at RevolutionWatch.com ...

The Contrôle Officiel Suisse des Chronomètres, better known as COSC @cosc.swiss, has introduced a new tier of certification: the Excellence Chronometer.

Rather than replacing the existing Certified Chronometer standard, this new distinction raises the bar. Daily rate tolerance is tightened from –4/+6 to –2/+4 seconds per day. Magnetic resistance is increased to 200 Gauss. The stated power reserve must now be independently verified. And crucially, testing extends beyond the movement alone — fully cased watches undergo additional days of evaluation under semi-dynamic conditions designed to simulate real-life wear.

For more than five decades, the COSC has served as the independent guardian of Swiss chronometric precision. With the Excellence Chronometer, it acknowledges how the environment of modern watchmaking has evolved — from greater magnetic exposure to longer power reserves — and adapts accordingly.

Pilot tests begin in March 2026, with full deployment scheduled for October 2026.

Swiss excellence, certified and now held to an even higher standard.

#COSC #SwissWatchmaking #Chronometer #HauteHorlogerie #Watchmaking #RevolutionWatch ...

@hublot is no stranger to high profile partnerships, but their latest ambassador might just be their biggest yet.

@mnijungkook Jung Kook, of BTS fame, is the latest super star to don the Big Bang. it’s a typically bold move from the Nyon-based watchmaker, but also an incredibly savvy one, as the influence of Jung Kook and BTS is becoming increasingly important, and the watchmaker and performer both embody a spirit of creativity and are known for blending genres.

About the partnership, Jung Kook stated: “Performing Dreamers at the FIFA World Cup in 2022, with Hublot as Official Timekeeper of the competition, was a moment where time and music felt connected. Now, collaborating with Hublot feels like that moment coming full circle. I’ve always admired the brand’s confidence, its craftsmanship, its way of creating its own path." ...