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From hand-painted numerals to miniature knights, the craft behind the watches took centre stage at Siam Paragon @bangkokwatchweek Symposiums on 24 September.

@vacheronconstantin’s Style and Heritage Expert @morgan_maillard_vc connected its archives with its latest creations, exploring the platinum Overseas Ultra-Thin as well as the maison’s rich tradition of métiers d’art, including the stone marquetry and miniature origami showcased in its “One of Not Many Crafts Programme.” There was a surprise on his wrist, too: a limited edition blue-dial Overseas Perpetual Calendar ultra-Thin, unveiled during the session as its global launch went live, celebrating the collection’s 30th anniversary.

At @franckmuller_geneve, CEO @nickrudaz discussed how manufacturing independence gives the brand the freedom to create, before a live dial-painting demonstration brought that craftsmanship into focus. The expressive numerals may look playful, but painting them demands precise coordination, concentration and a remarkably steady hand, as Thai celebrities @lekteeradetch and @bow_maylada discovered.

The last symposium for the day turned the spotlight on @roger_dubuis, where Chief Marketing Officer Jean-Philippe Bonneau and @thecarsonchan traced its founder’s legacy through complicated watchmaking, the Geneva Seal and a taste for the unconventional. From double retrograde displays to motorsport collaborations and the miniature artistry of Knights of the Round Table and the new Excalibur The Metamorph Merlin unveiled just earlier in the week, the conversation explored the many forms that identity takes.

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From enduring icons to 360-lifestyle marketing and ambitious comebacks, Day Two of symposiums at this year’s @bangkokwatchweek explored how watchmaking builds on its past and where it goes next. 

FHH’s “The Life of an Icon” kicked off the conversation with @vacheronconstantin’s Style and Heritage Expert Morgan Maillard and @franckmuller_geneve CEO Nicolas Rudaz. Moderated by Clio Godrèche, the discussion zeroed in on what keeps a design relevant through the generations and the delicate balancing act between preserving a watch’s identity and giving collectors something new in examples such as the American 1921 and Crazy Hours. 

Up next was a fireside chat led by our friend from Hodinkee Tan Tan with Georges Kern. The House of Brands CEO spoke about building a community and a watch brand that extends well beyond the wrist, widening the lens considerably. His plans include the @breitling social club in Williamsburg, New York, announced a few weeks back with the Breitling Miles Davis tribute and slated for 2027. There is also to be a Breitling Residences in Miami, a real estate concept in the works that’s targeted for completion in 2030. Sister brand @galletwatch got a shout-out from Kern as well as he discussed the revival of the 200-year-old brand first founded in 1826.

Revival is the order of the day, or so it seems. @universalgeneve took centre stage in a snazzy presentation by Kern and his team featuring the brand’s signature collections — the Polerouter, Compax and reversible Cabriolet, alongside watches for women and bespoke creations. Micro-rotor movements, stone dials and couture-inspired details make up a return shaped by both its archives and fresh creative ambition.

Three conversations with plenty for collectors and watch lovers to think about, and plenty to look forward to. Stay tuned for more updates on the ground from Bangkok.

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