Instagram


@panerai Panerai's history, brought together in the city where so much of it began.

@constant.kw visits “Immersion”, Panerai’s experiential exhibition, which ran from September 10 to 19, 2026 at Museo Marino Marini in Florence, as the maison marked 100 years since Orologeria Svizzera established its historic presence at Piazza San Giovanni in 1926.

Original documents, military instruments, prototypes and historic watches trace a story that stretches from the Panerai family and its work for the Italian Navy to underwater exploration, luminescence and the watches that would eventually define the maison.

Watch Constant’s full walkthrough of Panerai Immersion on YouTube. Link in bio.

#Panerai #PaneraiImmersion #Florence #luminormarina #RevolutionWatch

65 3
Why relaunch a historic maison with three watches at once?

When @urbanjurgensen Urban Jürgensen returned, there were no previews, no gradual reveals and no single hero piece carrying the entire message.

For CEO @alexanderrosenfield Alex Rosenfield, that was intentional. Relaunching a house with this much history meant showing both where it came from and where it wanted to go, and one watch alone could not tell that story.

The result was a full collection, with different movements, different expressions and a broader view of what the new Urban Jürgensen could become.

Watch the full conversation with @tellewellyn and Alex Rosenfield on YouTube. Link in bio.

#UrbanJurgensen #AlexRosenfield #HauteHorlogerie #RevolutionWatch

107 4
Follow