After two decades defined by speed and visibility, @hublot is, today, taking a more measured approach. The brand’s focus returns to watchmaking, product and structure, while @k.mbappe Kylian Mbappé’s first watch for the brand anchors the moment in a FIFA World Cup year.

CEO Julien Tornare, is unequivocal about what the brand has achieved, saying it is “probably one of the biggest successes in the watch industry of the past 20 to 25 years”. Tracey Llewellyn explores how the brand plans to build on that success for daces to come.

The answer, a renewed emphasis on watchmaking, movement development, finishing, quality control and after-sales service. The Unico calibre is being pushed to the centre of the conversation.

On the product side, the Big Bang Reloaded Kylian Mbappé White Ceramic is perfectly timed. Not just for the World Cup, but for the future of the Big Bang. Its 44mm case combines white ceramic with 18K King Gold, while the skeletonised dial keeps the HUB1280 Unico flyback chronograph visible. The golden “10” refers both to Mbappé’s shirt number and the anniversary of his first professional goal.

Limited to 200 pieces, the watch is still unmistakably Hublot. The difference is that there is now a clearer effort to make the watchmaking carry as much weight as the image.

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@vacheronconstantin introduces two new 34.5mm Overseas Self-Winding models, bringing more compact proportions and bolder colour to the collection’s sport-chic design language.

The first arrives in 18K 5N pink gold with a golden lacquered dial, creating a warm monochromatic look across the case, bracelet, markers and hands. The second comes in stainless steel with a deep red lacquered dial, paired with 18K white gold applied markers and hands for a sharper contrast.

Both models retain the key codes of the Overseas, including the hexagonal Maltese Cross-inspired bezel, integrated bracelet design and interchangeable strap system. Each watch is delivered with three options: a metal bracelet, a rubber strap and an alligator leather strap, allowing the watch to move easily between different settings. Inside is Vacheron Constantin’s self-winding Calibre 1088/1, offering hours, minutes, seconds, date and an approximately 40-hour power reserve. ...

@zenithwatches expands the DEFY Extreme line with two new high-frequency chronographs, each taking the collection’s bold architecture in a different direction.

The DEFY Extreme Lapis Lazuli II places its vivid lapis lazuli counters within a 45mm case construction that combines forged carbon with titanium elements. Limited to 25 pieces, the watch builds on the earlier Lapis Lazuli edition with a darker, sharper contrast between engineered materials and the natural depth of the stone.

The DEFY Extreme Ultraviolet takes a different approach, revisiting the violet colour language first explored by Zenith in 2020 and translating it into the more angular form of the DEFY Extreme. Its 45mm microblasted titanium case is paired with violet-tinted sapphire elements and matching subdials, giving the watch a darker, more graphic presence.

Both models are powered by the El Primero 9004, with one escapement beating at 5Hz for timekeeping and a second running at 50Hz for the chronograph. This allows the central chronograph hand to complete one full rotation every second, making the 1/100th-of-a-second display fully visible on the dial. ...

@jaegerlecoultre introduces @dlwlrma IU as its newest Global Ambassador through The Hour Before, a short film centred on craft, precision and control.

As IU assembles a Reverso case, the conversation traces the watch’s evolution from a sports watch created in 1931 to one of the defining design icons of the Art Deco era.

Its clean lines, bold geometry and measured design become a point of reflection for IU, whose own career has been shaped by dedication and a clear sense of identity.

It is a fitting beginning to the partnership, drawing a quiet parallel between the Reverso’s enduring form and the thoughtful artistry behind IU’s work.

Watch IU’s full episode of The Hour Before at jaeger-lecoultre.com. (Link in bio)

#JaegerLeCoultre #IU #Reverso #RevolutionWatch ...

@seikowatchofficial usually works at scale. The Star Time is the opposite: a one-of-a-kind mechanical watch created for baseball superstar @shoheiohtani Shohei Ohtani after 10 years as a Seiko ambassador.

The idea began with a question from Ohtani about how much time remained in his career. Seiko answered by building a watch capable of displaying elapsed time on a far greater scale than usual.

Five rotating discs track 24 hours, 1,000 hours, 10,000 hours, 100,000 hours and, finally, one million hours. Put another way, the outermost disc would take roughly 114 years to complete a full rotation.

The new module is based on an existing Seiko movement and housed in a high-intensity titanium case. Diamond markers indicate the zero position of each disc, while an oversized “17” references Ohtani’s jersey number.

it’s a remarkable watch that is unlike everything else Seiko makes, while also being completely on brand. ...

Andrew Garfield was seen at Wimbledon wearing @iwcwatches’s new Ingenieur Automatic 35 with Pool dial, giving the latest addition to the collection an early moment in the spotlight.

The new Pool shade brings a bright aquatic tone to the Ingenieur’s signature Grid-pattern dial, giving the watch a lighter and more playful expression. Housed in a 35mm stainless steel case with an integrated bracelet, it pairs compact proportions with the familiar Genta-inspired design codes that continue to define the collection.

A mix of satin-brushed and polished surfaces adds visual contrast across the case, bezel and bracelet, while the sapphire caseback reveals the automatic Calibre 47110. The movement offers a 42-hour power reserve and is finished with circular graining, Geneva stripes and a gold-plated oscillating mass. ...

Last week brought a mix of yellow sports watches, city editions, meteorite dials and a field watch tied to one of this summer’s most anticipated films.

@greubel.forsey introduces the Balancier QM, the first watch to carry its Qualité Musée standard, formalising the level of hand finishing long associated with the Atelier. @czapekgeneve, meanwhile, brings a light denim-blue Gibeon meteorite dial to the Antarctique Frozen Meteor, offered in 40.5mm and 38.5mm limited editions.

@breitling honours cycling legend Eddy Merckx with a yellow-dial Top Time B01, while @bellrosswatches turns the BR-03 into a helipad-inspired display with yellow air-rescue cues.

@parmigianifleurier continues its Ultra-Cermet story with the Tonda PF Sport Chronograph Ultra-Cermet Mineral Blue, while @zenithwatches and @mbandf turn to city-specific editions: a France-exclusive Chronomaster Original Paris Edition and the 25-piece LM101 EVO NYC.

Sport also runs through the week, from @richardmille’s RM 64-01 Tourbillon Colnago, linked to high-performance cycling, to @tagheuer’s Formula 1 Chronograph x Gulf, dressed in one of motorsport’s most recognisable colour schemes.

@chronoswiss_official brings two different takes on gold with the Opus Dakar Sundown and Pulse GMT Frosted Guilloché Gold, while @longines returns to the Conquest Heritage Central Power Reserve with a light blue opaline dial and its distinctive power reserve display on rotating discs.

Closing the selection is @hamiltonwatch’s Khaki Field Auto The Odyssey, a bronze limited edition created with Christopher Nolan and tied to one of this summer’s most anticipated films.

Swipe through for the watches in the mix. ...

As America marked the Fourth of July, it felt like the right moment to look back at one of the country’s great watchmaking names: @hamiltonwatch

Today, Hamilton is perhaps best known for its long relationship with cinema, having appeared in more than 500 movies and television shows. But long before its watches found their way onto the silver screen, Hamilton was already deeply woven into the American story.

Founded in Lancaster, Pennsylvania in 1892, the brand emerged from a city that had spent years trying to build a serious watchmaking industry. What Hamilton brought was focus, discipline and industrial momentum, eventually becoming one of the defining names of American precision.

Its story runs through the railroad era, when accurate timekeeping became a matter of public safety; through World War II, when Hamilton halted civilian production to support the war effort; and into the electric age, when the Ventura gave the brand one of the most recognisable watch designs of the 20th century.

Hamilton watches may no longer be made in Lancaster today, but the city remains central to the brand’s emotional power. From railroad pocket watches and marine chronometers to the Ventura and its Hollywood legacy, Hamilton’s American story still has a place, a memory and an address.

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@bangkokwatchweek Siam Paragon Bangkok Watch Week is set to return for its second edition from 22 to 27 September 2026, bringing a larger horological showcase back to Bangkok.

Following its inaugural edition in 2025, this year’s event will expand to more than 45 participating watch and jewellery brands across six days at Siam Paragon. Returning names include A. Lange & Söhne, Cartier, Grand Seiko, H. Moser & Cie., IWC Schaffhausen, Jaeger-LeCoultre and Vacheron Constantin, while new additions for 2026 include Blancpain, Breguet, Greubel Forsey, MB&F, Parmigiani Fleurier, Tudor and Universal Genève.

The growth follows a strong debut, which according to the organisers drew more than 20,000 visitors, including over 200 international collectors, and generated a 92% increase in luxury watch sales during the exhibition period compared with the same period the year before.

For 2026, the programme will also expand with the involvement of the Fondation Haute Horlogerie, including The Symposium, the Academy Lounge and watchmaking workshops led by Swiss master watchmakers.

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@longines continues the evolution of the Conquest Heritage Central Power Reserve with a new light blue opaline-dial edition, bringing a softer, more contemporary expression to one of the brand’s most unique vintage-inspired displays.

First revived in 2024 to mark the 70th anniversary of the Conquest collection, the model draws from a remarkable Longines watch from 1959. Its defining feature is the central power reserve display, a distinctive Longines-developed function that uses two rotating discs at the centre of the dial to indicate the watch’s remaining energy from 64 to 0 hours.

The new version is housed in a 38mm stainless-steel case and powered by the exclusive automatic Longines calibre L896.5, equipped with a silicon balance spring and offering up to 72 hours of power reserve. The dial is completed with rhodium-plated applied indexes, “skyscraper”-style hands filled with Super-LumiNova, and a trapezoid-framed date display at 12 o’clock. The watch is also offered in two configurations: on a stainless-steel bracelet with a double-folding safety clasp and integrated micro-adjustment, or on a grey alligator strap with a heritage pin buckle. ...

@chronoswiss_official introduces two new watches that explore gold in very different ways: the Opus Dakar Sundown and the Pulse GMT Frosted Guilloché Gold.

The Opus Dakar Sundown brings a warmer expression to the brand’s skeletonised chronograph, with a 41mm case in stainless steel and 18ct red gold. Its brown openworked dial keeps the automatic Caliber C.741S in full view, with central chronograph seconds, 30-minute and 12-hour counters, small seconds and a date display. Paired with a sand-coloured nubuck leather strap, it draws from the tones of desert light and the final glow before sundown.

The Pulse GMT Frosted Guilloché Gold takes a more architectural and travel-focused approach. Housed in a 41mm 18ct gold case and paired with a new integrated rubber strap, it features a hand-guilloché brass dial that has been refined through sandblasting, giving the traditional craft a frosted, textured finish. Powered by the automatic Caliber C.6002, it displays home time and a second time zone across twin rotating discs, with a 55-hour power reserve.

Limited to 50 pieces, the Pulse GMT Frosted Guilloché Gold brings precious metal into one of Chronoswiss’s sportier and more modern design languages, while the Opus Dakar Sundown continues the expressive mechanical character of the Opus family. ...