TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
Editorial
The Revolutionary List: 30 Pioneering Watches – the TAG Heuer Monaco V4
Dec 2, 2025
Editorial
The Revolutionary List: 30 Pioneering Watches – the TAG Heuer Monaco V4
Editorial
TAG Heuer and Hiroshi Fujiwara Launch New Fragment Carrera Chronograph
Dec 2, 2025
Editorial
TAG Heuer and Hiroshi Fujiwara Launch New Fragment Carrera Chronograph
Editorial
Monaco in Motion: TAG Heuer Monaco Split-Seconds Chronograph Air 1
Nov 19, 2025
Editorial
Monaco in Motion: TAG Heuer Monaco Split-Seconds Chronograph Air 1
News
TAG Heuer’s New Connected Calibre E5 × New Balance Edition Brings Performance Into The Digital Age
Oct 8, 2025
News
TAG Heuer’s New Connected Calibre E5 × New Balance Edition Brings Performance Into The Digital Age
Watch Fairs
TAG Heuer Presents The TH-Carbonspring And The Carrera Astronomer At Geneva Watch Days 2025
Sep 4, 2025
Watch Fairs
TAG Heuer Presents The TH-Carbonspring And The Carrera Astronomer At Geneva Watch Days 2025
Editorial
Fore Of The Greatest Golf Watches Ever To Hit The Green, Inspired By Happy Gilmore 2
Aug 15, 2025
Editorial
Fore Of The Greatest Golf Watches Ever To Hit The Green, Inspired By Happy Gilmore 2
Editorial
After F1’s Luxury Boom, Are Cycling and Sailing Next?
Aug 12, 2025
Editorial
After F1’s Luxury Boom, Are Cycling and Sailing Next?
News
These Are The Most Iconic Singapore-Exclusive Timepieces Over The Years, And Then Some
Aug 8, 2025
News
These Are The Most Iconic Singapore-Exclusive Timepieces Over The Years, And Then Some
Interviews
Interview: Antoine Pin On Returning To TAG Heuer And Why Its Future Belongs To The Fearless
Jul 24, 2025
Interviews
Interview: Antoine Pin On Returning To TAG Heuer And Why Its Future Belongs To The Fearless
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