TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
TAG Heuer Expands The Carrera Collection With New Chronographs, Including A New Chronosprint With Porsche
Jan 22, 2025
TAG Heuer Expands The Carrera Collection With New Chronographs, Including A New Chronosprint With Porsche
News
TAG Heuer Returns As Official Timekeeper Of Formula 1
Jan 7, 2025
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TAG Heuer Returns As Official Timekeeper Of Formula 1
News
TAG Heuer Celebrates the 2nd Las Vegas Grand Prix with a Vibrant New Monaco Chronograph
Nov 25, 2024
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TAG Heuer Celebrates the 2nd Las Vegas Grand Prix with a Vibrant New Monaco Chronograph
News
TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
Oct 31, 2024
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TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
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The TAG Heuer Monaco Goes Racing Green
Sep 22, 2024
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The TAG Heuer Monaco Goes Racing Green
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TAG Heuer Carrera Extreme Sport Collection Reimagines Its Chronograph Models
Sep 5, 2024
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TAG Heuer Carrera Extreme Sport Collection Reimagines Its Chronograph Models
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Executive Shifts at Hublot and TAG Heuer: What You Need to Know
Jul 18, 2024
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Executive Shifts at Hublot and TAG Heuer: What You Need to Know
News
Rolex Exits Formula One, LVMH to Invest $150M Annually with TAG Heuer
Jul 15, 2024
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Rolex Exits Formula One, LVMH to Invest $150M Annually with TAG Heuer
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TAG Heuer’s Dive Watch Just Got the Updates You Were Waiting For
Jun 3, 2024
News
TAG Heuer’s Dive Watch Just Got the Updates You Were Waiting For
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