TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
Reference
TAG Heuer Formula 1: Back On Track
Jul 14, 2025
Reference
TAG Heuer Formula 1: Back On Track
Through the Looking Glass: Tinted Sapphires
Apr 20, 2025
Through the Looking Glass: Tinted Sapphires
TAG Heuer at Watches and Wonders 2025: Carrera Beads-of-Rice Bracelet, Monaco Split-Seconds Chronograph and Formula 1 Solargraph
Apr 1, 2025
TAG Heuer at Watches and Wonders 2025: Carrera Beads-of-Rice Bracelet, Monaco Split-Seconds Chronograph and Formula 1 Solargraph
Business
From TAG Heuer To Loro Piana, Frédéric Arnault Rises Swiftly Up The LVMH Ranks
Mar 17, 2025
Business
From TAG Heuer To Loro Piana, Frédéric Arnault Rises Swiftly Up The LVMH Ranks
The 2025 F1 Season Is Here: A Retrospective On The Partnership Between TAG Heuer And Formula One
Mar 6, 2025
The 2025 F1 Season Is Here: A Retrospective On The Partnership Between TAG Heuer And Formula One
TAG Heuer Expands The Carrera Collection With New Chronographs, Including A New Chronosprint With Porsche
Jan 22, 2025
TAG Heuer Expands The Carrera Collection With New Chronographs, Including A New Chronosprint With Porsche
News
TAG Heuer Returns As Official Timekeeper Of Formula 1
Jan 7, 2025
News
TAG Heuer Returns As Official Timekeeper Of Formula 1
News
TAG Heuer Celebrates the 2nd Las Vegas Grand Prix with a Vibrant New Monaco Chronograph
Nov 25, 2024
News
TAG Heuer Celebrates the 2nd Las Vegas Grand Prix with a Vibrant New Monaco Chronograph
News
TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
Oct 31, 2024
News
TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
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