TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
The TAG Heuer Monaco Goes Racing Green
Sep 22, 2024
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The TAG Heuer Monaco Goes Racing Green
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TAG Heuer Carrera Extreme Sport Collection Reimagines Its Chronograph Models
Sep 5, 2024
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TAG Heuer Carrera Extreme Sport Collection Reimagines Its Chronograph Models
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Executive Shifts at Hublot and TAG Heuer: What You Need to Know
Jul 18, 2024
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Executive Shifts at Hublot and TAG Heuer: What You Need to Know
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Rolex Exits Formula One, LVMH to Invest $150M Annually with TAG Heuer
Jul 15, 2024
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Rolex Exits Formula One, LVMH to Invest $150M Annually with TAG Heuer
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TAG Heuer’s Dive Watch Just Got the Updates You Were Waiting For
Jun 3, 2024
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TAG Heuer’s Dive Watch Just Got the Updates You Were Waiting For
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Will the Monaco Be TAG Heuer’s New Answer to the Ultra-Modern Sport Watch?
May 24, 2024
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Will the Monaco Be TAG Heuer’s New Answer to the Ultra-Modern Sport Watch?
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TAG Heuer and Kith Bring Back the Formula 1 Series 1
May 1, 2024
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TAG Heuer and Kith Bring Back the Formula 1 Series 1
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TAG Heuer’s big star at Watches & Wonders 2024 is the new Monaco Split-Seconds Chronograph
Apr 9, 2024
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TAG Heuer’s big star at Watches & Wonders 2024 is the new Monaco Split-Seconds Chronograph
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TAG Heuer and Ryan Gosling team up for action-packed thriller “The Fall Guy”
Mar 14, 2024
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TAG Heuer and Ryan Gosling team up for action-packed thriller “The Fall Guy”
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