TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
TAG Heuer Celebrates the 2nd Las Vegas Grand Prix with a Vibrant New Monaco Chronograph
Nov 25, 2024
News
TAG Heuer Celebrates the 2nd Las Vegas Grand Prix with a Vibrant New Monaco Chronograph
News
TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
Oct 31, 2024
News
TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
News
The TAG Heuer Monaco Goes Racing Green
Sep 22, 2024
News
The TAG Heuer Monaco Goes Racing Green
News
TAG Heuer Carrera Extreme Sport Collection Reimagines Its Chronograph Models
Sep 5, 2024
News
TAG Heuer Carrera Extreme Sport Collection Reimagines Its Chronograph Models
News
Executive Shifts at Hublot and TAG Heuer: What You Need to Know
Jul 18, 2024
News
Executive Shifts at Hublot and TAG Heuer: What You Need to Know
News
Rolex Exits Formula One, LVMH to Invest $150M Annually with TAG Heuer
Jul 15, 2024
News
Rolex Exits Formula One, LVMH to Invest $150M Annually with TAG Heuer
News
TAG Heuer’s Dive Watch Just Got the Updates You Were Waiting For
Jun 3, 2024
News
TAG Heuer’s Dive Watch Just Got the Updates You Were Waiting For
News
Will the Monaco Be TAG Heuer’s New Answer to the Ultra-Modern Sport Watch?
May 24, 2024
News
Will the Monaco Be TAG Heuer’s New Answer to the Ultra-Modern Sport Watch?
News
TAG Heuer and Kith Bring Back the Formula 1 Series 1
May 1, 2024
News
TAG Heuer and Kith Bring Back the Formula 1 Series 1
You may also like
News
A. Lange & Söhne Introduces the Datograph Perpetual in Platinum and Diamond
News
A. Lange & Söhne Introduces the Datograph Perpetual in Platinum and Diamond
Editorial
Coming of Age: Bvlgari’s Octo Finissimo 37mm
Editorial
Coming of Age: Bvlgari’s Octo Finissimo 37mm
Editorial
Modernism On King
Editorial
Modernism On King
Shop Watches
Chopard
Chopard L.U.C Quattro Revolution Re-edition
USD$41,585.00
Christiaan Van Der Klaauw
Christiaan van der Klaauw × Revolution Grand Planetarium Eccentric Si14 (Silicium)
USD$181,700.00
Czapek
Czapek & Cie’s Antarctique Révélation Spectrum
USD$52,000.00
Maghnam
Revolution x Maghnam Mohareb “Ocean Relic”
USD$8,350.00