TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
TAG Heuer Dedicates 160th Anniversary to the Carrera
Feb 14, 2020
News
TAG Heuer Dedicates 160th Anniversary to the Carrera
Interviews
Interview: Shawn Stockman of Boyz II Men
Feb 12, 2020
Interviews
Interview: Shawn Stockman of Boyz II Men
News
Baselworld 2020 — Bulgari Quits, Phillips Watches Sign In
Feb 12, 2020
News
Baselworld 2020 — Bulgari Quits, Phillips Watches Sign In
Reviews
Watches to Welcome the Year of the Rat
Jan 17, 2020
Reviews
Watches to Welcome the Year of the Rat
News
TAG Heuer Carrera 160 Years Silver Limited Edition
Jan 15, 2020
News
TAG Heuer Carrera 160 Years Silver Limited Edition
Interviews
TAG Heuer’s Year Of The Monaco
Jan 8, 2020
Interviews
TAG Heuer’s Year Of The Monaco
Reference
Icon of Time: The Heuer Monaco
Dec 2, 2019
Reference
Icon of Time: The Heuer Monaco
News
Striking Highlights: TAG Heuer Carrera Heuer-02T Cortina Edition
Nov 29, 2019
News
Striking Highlights: TAG Heuer Carrera Heuer-02T Cortina Edition
News
TAG Heuer’s Monaco March Through Time Culminates in a Monaco for 2009-2019
Nov 11, 2019
News
TAG Heuer’s Monaco March Through Time Culminates in a Monaco for 2009-2019
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