TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
TAG Heuer x Bamford Watch Department Limited Edition Aquaracer
Nov 26, 2020
News
TAG Heuer x Bamford Watch Department Limited Edition Aquaracer
News
Introducing the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition
Nov 20, 2020
News
Introducing the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition
News
Introducing the Monaco Chronograph 39mm Calibre Heuer 02 Automatic
Oct 8, 2020
News
Introducing the Monaco Chronograph 39mm Calibre Heuer 02 Automatic
News
Introducing the New Carrera Chronograph 42mm
Sep 16, 2020
News
Introducing the New Carrera Chronograph 42mm
Reviews
The Racing Pedigree of the TAG Heuer Monaco
Sep 8, 2020
Reviews
The Racing Pedigree of the TAG Heuer Monaco
Auctions
Steve McQueen: The Watches
Aug 4, 2020
Auctions
Steve McQueen: The Watches
News
Introducing the Redesigned TAG Heuer Carrera Sport Chronograph
Jul 9, 2020
News
Introducing the Redesigned TAG Heuer Carrera Sport Chronograph
News
Introducing the TAG Heuer Carrera 160th Montreal Edition
Jun 25, 2020
News
Introducing the TAG Heuer Carrera 160th Montreal Edition
News
Introducing the TAG Heuer x Fragment Design (44 mm) Calibre Heuer 02 Automatic Chronograph
Jun 18, 2020
News
Introducing the TAG Heuer x Fragment Design (44 mm) Calibre Heuer 02 Automatic Chronograph
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