TAG Heuer

The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph. 

TAG Heuer Donates Pièce Unique Heuer 02T for Revolution x The Rake Covid-19 Solidarity Auction

Auctions

TAG Heuer Donates Pièce Unique Heuer 02T for Revolution x The Rake Covid-19 Solidarity Auction

Jun 10, 2020

by Wei Koh

TAG Heuer Donates Pièce Unique Heuer 02T for Revolution x The Rake Covid-19 Solidarity Auction

Auctions

TAG Heuer Donates Pièce Unique Heuer 02T for Revolution x The Rake Covid-19 Solidarity Auction

by Wei Koh

Frédéric Arnault Appointed CEO of TAG Heuer & Stéphane Bianchi CEO of LVMH Watches & Jewelry

News

Frédéric Arnault Appointed CEO of TAG Heuer & Stéphane Bianchi CEO of LVMH Watches & Jewelry

Jun 4, 2020

by Revolution

Frédéric Arnault Appointed CEO of TAG Heuer & Stéphane Bianchi CEO of LVMH Watches & Jewelry

News

Frédéric Arnault Appointed CEO of TAG Heuer & Stéphane Bianchi CEO of LVMH Watches & Jewelry

by Revolution

Introducing the Bamford BWD X Badgerworks TAG Heuer Carrera “Tropical”

News

Introducing the Bamford BWD X Badgerworks TAG Heuer Carrera “Tropical”

May 21, 2020

by Israel Ortega

Introducing the Bamford BWD X Badgerworks TAG Heuer Carrera “Tropical”

News

Introducing the Bamford BWD X Badgerworks TAG Heuer Carrera “Tropical”

by Israel Ortega

Zooming In With Auro Montanari On His New Book: Time to Race

News

Zooming In With Auro Montanari On His New Book: Time to Race

May 15, 2020

by Revolution

Zooming In With Auro Montanari On His New Book: Time to Race

News

Zooming In With Auro Montanari On His New Book: Time to Race

by Revolution

Recommended Read: Jeff Stein’s Latest, Vintage Heuer — Chasing the Grails

News

Recommended Read: Jeff Stein’s Latest, Vintage Heuer — Chasing the Grails

May 14, 2020

by Sumit Nag

Recommended Read: Jeff Stein’s Latest, Vintage Heuer — Chasing the Grails

News

Recommended Read: Jeff Stein’s Latest, Vintage Heuer — Chasing the Grails

by Sumit Nag

ODD BALLS Charity Auction for WHO’s Covid-19 Solidarity Response Fund

Auctions

ODD BALLS Charity Auction for WHO’s Covid-19 Solidarity Response Fund

May 14, 2020

by Wei Koh

ODD BALLS Charity Auction for WHO’s Covid-19 Solidarity Response Fund

Auctions

ODD BALLS Charity Auction for WHO’s Covid-19 Solidarity Response Fund

by Wei Koh

TAG Heuer Partners the Grand Prix de Monaco Historique with a New Limited Edition

News

TAG Heuer Partners the Grand Prix de Monaco Historique with a New Limited Edition

May 8, 2020

by Darren Ho

TAG Heuer Partners the Grand Prix de Monaco Historique with a New Limited Edition

News

TAG Heuer Partners the Grand Prix de Monaco Historique with a New Limited Edition

by Darren Ho

Baselworld 2021 Takes Another Hit: The LVMH Group Steps Out

News

Baselworld 2021 Takes Another Hit: The LVMH Group Steps Out

Apr 17, 2020

by Darren Ho

Baselworld 2021 Takes Another Hit: The LVMH Group Steps Out

News

Baselworld 2021 Takes Another Hit: The LVMH Group Steps Out

by Darren Ho

Introducing the TAG Heuer Connected Watch’s Third Generation

News

Introducing the TAG Heuer Connected Watch’s Third Generation

Mar 12, 2020

by Revolution

Introducing the TAG Heuer Connected Watch’s Third Generation

News

Introducing the TAG Heuer Connected Watch’s Third Generation

by Revolution

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