TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
Introducing the TAG Heuer Monaco Green Dial
Apr 23, 2021
News
Introducing the TAG Heuer Monaco Green Dial
Video
Nicholas Biebuyck, Heritage Director for TAG Heuer, on their latest watches.
Apr 9, 2021
Video
Nicholas Biebuyck, Heritage Director for TAG Heuer, on their latest watches.
Video
TAG Heuer’s Latest at Watches & Wonders 2021
Apr 8, 2021
Video
TAG Heuer’s Latest at Watches & Wonders 2021
News
Introducing the New TAG Heuer Aquaracer 300
Apr 7, 2021
News
Introducing the New TAG Heuer Aquaracer 300
News
Introducing the New TAG Heuer Formula 1 Watches
Mar 29, 2021
News
Introducing the New TAG Heuer Formula 1 Watches
News
Introducing the New TAG Heuer Carrera Heuer 02T in Blue
Mar 22, 2021
News
Introducing the New TAG Heuer Carrera Heuer 02T in Blue
Interviews
Up Close With Heuer Expert Arno Haslinger
Mar 2, 2021
Interviews
Up Close With Heuer Expert Arno Haslinger
News
Introducing the TAG Heuer Carrera Porsche Chronograph
Feb 4, 2021
News
Introducing the TAG Heuer Carrera Porsche Chronograph
Interviews
In Conversation with Frédéric Arnault
Nov 27, 2020
Interviews
In Conversation with Frédéric Arnault
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