February 4, 2021

Introducing the TAG Heuer Carrera Porsche Chronograph

The Formula for Success

If you’re going to win a race, you need more than talent. The ability to know when to swerve and when to brake are only as good as the machine that brings you to the finish line. Precise engineering and economical design are critical components of a winning race car, and the key ingredients of a winning timepiece. TAG Heuer and Porsche have a long history together, their first collaboration dating back to 1963 when Jack Heuer made the Heuer Carrera chronograph in honor of the successful Porsche 911 Carrera developed by Ferdinand “Ferry” Ernst.

The TAG Heuer Carrera Porsche Chronograph

A Shared Love for Motorsports

TAG Heuer and Porsche collaborations run deeper than cosmetic branding on a watch or a sponsor name across the side of a race car livery. They co-created a TAG-Porsche engine that brought three consecutive F1 world titles to McLaren from 1984 to 1986. In 2019, they partnered on a new Formula E team to contribute to the world of single-seater electric car races. There are numerous other motorsport collaborations with Porsche and TAG Heuer as prominent contributors and collaborators.

TAG Heuer’s first collaboration with Porsche dates back to 1963 when Jack Heuer made the Heuer Carrera chronograph in honor of the successful Porsche 911 Carrera developed by Ferdinand “Ferry” Ernst.

Jack Heuer (left) with Jo Siffert. Siffert was one of the first Formula 1 drivers to be sponsored by a watch company when Heuer signed a partnership deal with him in 1968

Le Mans 1970, Ferry Porsche & Jo Siffert

An advertisement for Heuer Chronographs from 1968

In 2019, TAG Heuer and Porsche partnered on a new Formula E team to contribute to the world of single-seater electric car races.

In 2021, TAG Heuer will be the Official Timing, Watch and Chronograph partner for the Porsche Tennis Grand Prix in Stuttgart,which features some of the most talented women in the game.

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A New Legacy

TAG Heuer and Porsche have teamed up again to present the TAG Heuer Carrera Porsche Chronograph. The timepiece has its roots in the Carrera Sport Chronograph, known for the tachymeter scale engraved on the bezel. The watch is rich with Porsche iconography, from the colorway of red, black and gray to the speedometer-like dial and sub-dials.

The three sub-dials on the TAG Heuer Carrera Porsche Chronograph mimic the look of Porsche gauges: black with contrast white markers and red tipped rhodium plated hands.

The watch is unexpectedly serene for the displayed complications. The dial is a dark gray and is subtly textured to resemble the asphalt of a racing track. The three-hand timekeeping features rhodium-plated hands, highly legible numerals, black gold-plated applied indexes and a date window at 6 o’clock. White Super-LumiNova coats the hour hand, minute hand, and the indexes for low-light conditions.

The three sub-dials mimic the look of Porsche gauges: black with contrast white markers and red tipped rhodium plated hands. Hints of red liven up the mostly neutral palette, and draw the eye to the Porsche logo on the polished black of the ceramic tachymeter fixed bezel.

The sapphire crystal is domed and coated with double anti-reflective treatment to continue the theme of clear and clean design. Chronograph pushers in steel and gray flank the steel crown, which sports an eye-catching line of red.

The case is 44 mm polished steel that is finely brushed, and the screw-down design delivers 100 meters of water resistance. The Calibre Heuer 02 Automatic movement with its 80-hour power reserve is visible behind the case back crystal, like a peek under the hood. There is a choice of a black calf leather strap with hand stitching that recalls the Porsche seat design, or a sleek H-shaped bracelet in steel.

The Calibre Heuer 02 Automatic movement with its 80-hour power reserve is visible behind the case back crystal, like a peek under the hood.

The watch’s black calf leather strap with hand stitching recalls the Porsche seat design.

TAG Heuer delivers a balanced aesthetic to this chronograph, rising to the challenge of delivering crucial information to a driver at a glance as he or she speeds around the track. From the handsome luxury of the watch to the bespoke packaging, TAG Heuer and Porsche have demonstrated again the power of strong collaboration.