TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
Interviews
Are Watches Too Expensive?
Jul 8, 2021
Interviews
Are Watches Too Expensive?
News
Hidden Depths: Exploring the TAG Heuer Aquaracer
Jul 7, 2021
News
Hidden Depths: Exploring the TAG Heuer Aquaracer
News
Available in the Shop: TAG Heuer’s Top Racing Chronos
Jul 7, 2021
News
Available in the Shop: TAG Heuer’s Top Racing Chronos
Auctions
What is the Pink Dial Project?
Jun 24, 2021
Auctions
What is the Pink Dial Project?
Video
Time Trial: Wei Koh’s New TAG Heuer Aquaracer Professional 300
Jun 24, 2021
Video
Time Trial: Wei Koh’s New TAG Heuer Aquaracer Professional 300
Auctions
Announcing Our 2021 Charity Effort, The Pink Dial Project
Jun 16, 2021
Auctions
Announcing Our 2021 Charity Effort, The Pink Dial Project
News
A Brief History of the TAG Heuer Monaco
May 26, 2021
News
A Brief History of the TAG Heuer Monaco
News
Introducing the TAG Heuer Monaco Titan Special Edition
May 21, 2021
News
Introducing the TAG Heuer Monaco Titan Special Edition
News
Introducing the TAG Heuer Carrera Green Special Edition
May 11, 2021
News
Introducing the TAG Heuer Carrera Green Special Edition
You may also like
Interviews
Jérôme Lambert, CEO of Jaeger-LeCoultre, explains the new Master Control Collection
Interviews
Jérôme Lambert, CEO of Jaeger-LeCoultre, explains the new Master Control Collection
Editorial
A Closer Look: Credor Goldfeather Porcelain Dial
Editorial
A Closer Look: Credor Goldfeather Porcelain Dial
Interviews
Chopard’s Scheufele Family Explain the Art of Chiming Watches
Interviews
Chopard’s Scheufele Family Explain the Art of Chiming Watches
Shop Watches
Chopard
Chopard L.U.C Quattro Revolution Re-edition
USD$41,585.00
Christiaan Van Der Klaauw
Christiaan van der Klaauw × Revolution Grand Planetarium Eccentric Si14 (Silicium)
USD$181,700.00
Czapek
Czapek & Cie’s Antarctique Révélation Spectrum
USD$52,000.00
Maghnam
Revolution x Maghnam Mohareb “Ocean Relic”
USD$8,350.00