TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
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Day Two: The View from Afar
Apr 1, 2022
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Day Two: The View from Afar
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Day One: The Return of Faces
Mar 31, 2022
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Day One: The Return of Faces
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All Bases Covered at TAG Heuer
Mar 30, 2022
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All Bases Covered at TAG Heuer
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Into the Deep with TAG Heuer Aquaracer Professional 1000 Superdiver
Mar 30, 2022
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Into the Deep with TAG Heuer Aquaracer Professional 1000 Superdiver
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Introducing the TAG Heuer Connected Calibre E4
Feb 11, 2022
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Introducing the TAG Heuer Connected Calibre E4
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LVMH Watch Week: TAG Heuer Introduces the New Aquaracer Professional 200 Collection
Jan 24, 2022
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LVMH Watch Week: TAG Heuer Introduces the New Aquaracer Professional 200 Collection
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TAG Heuer Releases a Trio of Autavias to Mark the Line’s 60th Anniversary
Jan 14, 2022
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TAG Heuer Releases a Trio of Autavias to Mark the Line’s 60th Anniversary
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Introducing the TAG Heuer Formula 1 Senna Special Edition
Nov 8, 2021
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Introducing the TAG Heuer Formula 1 Senna Special Edition
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TAG Heuer for Only Watch 2021, the Carbon Monaco
Nov 5, 2021
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TAG Heuer for Only Watch 2021, the Carbon Monaco
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