Introducing the TAG Heuer Formula 1 Senna Special Edition

The 3rd of November 1991 was a historical day in the context of Formula One motor racing. It was the date on which, despite a torrential downpour wrought street circuit in Adelaide, Australia and a race that had to be stopped on lap 16 due to safety concerns, racing legend, Ayrton Senna became the youngest ever three-time world champion, having secured seven pole positions that season. 30 years on now, TAG Heuer is celebrating this milestone moment with the launch of the new Formula 1 Senna Special Edition.

The youngest ever three-time world champion, racing legend, Ayrton Senna
The youngest ever three-time world champion, racing legend, Ayrton Senna
The new TAG Heuer Formula 1 Senna Special Edition
The new TAG Heuer Formula 1 Senna Special Edition

The watchmaker has taken it upon itself to mark this anniversary because Senna has been a TAG Heuer ambassador since 1988. Now that the man has passed on, the friendship between the brand and Senna, continues through a partnership with the Senna brand, which was created by Ayrton Senna himself in 1992. His idea was to use the brand to share his values and way of living, through quality and innovative products. Today the brand continues to exist to serve as an inspiration through the memory and values of Senna’s legacy. Part of the proceeds generated by the Senna brand is destined to the Ayrton Senna Institute, which promotes the improvement of public education policies aimed at children and young people in Brazil. Throughout the past 26 years, the Institute reached over 25 million children in Brazil.

The Formula 1 Senna Special Edition starts off with a leather strap that is embossed to give an impression of the S/EL bracelet that Senna used to wear his TAG Heuer on. Lined with yellow stitching, the strap sets up the theme for the rest of the watch with its black and yellow color scheme, paying tribute to Senna’s signature colors. Case of the watch is 43mm, sand blasted and black DLC coated, in stainless steel.

TAG Heuer Formula 1 Senna Special Edition
TAG Heuer Formula 1 Senna Special Edition
TAG Heuer Formula 1 Senna Special Edition
TAG Heuer Formula 1 Senna Special Edition

As the Formula 1 watches have always sought to provide lovers of TAG Heuer with an affordable gateway into the brand’s watchmaking, the Formula 1 Senna Special Edition maintains this ethos with a quartz movement, thereby enabling a price tag of USD 2,300.

TAG Heuer Formula 1 Senna Special Edition

Tech Specs

Reference: CAZ101AJ.FC6487

TAG Heuer Formula 1 Senna Special Edition

Movement: Quartz; hours, minutes, small running seconds; date; chronograph with central chronograph seconds hand, 1/10th of a second counter at 6 o’clock and minute counter at 9 o’clock
Case: 43mm black DLC Steel sand blasted case; black brushed ceramic fixed tachymeter bezel; flat sapphire crystal; black DLC steel screw down crown at 3 o’clock; stainless-steel screw-down caseback with special engraving: SENNA SPECIAL EDITION; water-resistant to 200m
Dial: Anthracite sunray-brushed dial; black flange with 60 second/minute scale; 3 counters: black “azurage”; black gold plated applied indexes with Super-LumiNova®; black gold plated polished hour and minute hands with white Super-LumiNova®; black gold plated central hand; white TAG HEUER printed logo; 4 o’clock angled date; TAG HEUER FORMULA 1 printed
Bracelet: Embossed black calfskin strap with S Link pattern and black lining; steel double folding clasp with double safety system push buttons
Price & availability: USD 2,300; available from November 2021
Details: tagheuer.com

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