TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
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Something Vintage, Something New
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The TAG Heuer Monaco Evergraph
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The TAG Heuer Monaco Evergraph
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The Chronograph Reimagined: TAG Heuer Monaco Evergraph Calibre TH80-00
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Revolution Awards 2025: Best Collaboration — TAG Heuer Carrera Chronograph × Fragment Limited Edition
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Revolution Awards 2025: Best Collaboration — TAG Heuer Carrera Chronograph × Fragment Limited Edition
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TAG Heuer Hearts Australia
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