As summer draws to a close, the watch world returns to Geneva for one of the industry’s most dynamic gatherings – Geneva Watch Days.

Running from September 2 to 6, this year’s edition is the largest so far, with 71 participating brands presenting their latest creations in boutiques, hotels, showrooms and dedicated event spaces along Lake Geneva. At the centre of it all is the Rotonde du Mont-Blanc, where the central venues Main Pavilion and the nearby Blue Box are located.

Official logo of Geneva Watch Days 2026, which will take place from September 2 to 6

This page is your complete guide to Geneva Watch Days 2026. Participating brands are organised alphabetically below, with each entry connecting to Revolution’s dedicated coverage on the brand from the fair.

Live Coverage

This page will be updated continuously as brand embargoes lift and new content goes live. New releases, brand pages, photography and highlights will be added as coverage is published, and links will become active sequentially.

Whether you are following a particular manufacture or simply looking for new, interesting watches, bookmark this page and check back for updates.

Inside Geneva Watch Days venues on the Rotonde du Mont-Blanc, where maisons showcase their latest creations

All Brands (A–Z)

Geneva Watch Days 2026 gathers a record 71 participants, spanning historic maisons, contemporary independents, specialist watchmakers and some of the industry’s most experimental emerging names. 

The list below reflects the current participating roster announced for the 2026 edition. 

• Akhor
• Alpina
• Alto
• Amida
• Artisans de Genève
• BA111OD
• Beaubleu
• Beauregard
• Beda’a
• Behrens
• Bell & Ross
• Bianchet
• Bimbu
• Breitling
• Bremont
• Bvlgari
• Byrne
• Cédric Johner
• Claude Meylan
• Corum
• Czapek
• Daniel Roth
• David Candaux
• De Bethune
• Dennison
• DOXA
• Emmanuel Bouchet
• Fears
• Ferdinand Berthoud
• Frédérique Constant
• Furlan Marri
• Gallet
• Gerald Charles
• Gérald Genta
• Girard-Perregaux
• Greubel Forsey
• Hautlence
• Kerbedanz
• Keris
• Konstantin Chaykin
• Krayon
• L. Leroy
• Laurent Ferrier
• Lederer
• L’Épée
• Linde Werdelin
• Louis Erard
• Louis Moinet
• MARLI New York
• Massena Lab
• Maurice Lacroix
• Mauron Musy
• MB&F
• MicroMilSpec
• Ming
• NAOYA HIDA & Co.
• Oris
• Otsuka Lotec
• Perrelet
• Phillips
• Renaud Tixier
• Réservoir
• Singer Reimagined
• Speake-Marin
• Stollenwurm SA
• Trilobe
• Tutima
• Unimatic
• Universal Genève
• Urwerk
• Zenith

Following Geneva Watch Days 2026

To stay on top of all the latest announcements and launches, check back here regularly and follow our Instagram. For a closer look at the standout releases, head to our YouTube channel, where Wei Koh and Constant Kwong take you through the key new watches and highlights from participating brands.