Beyond Limits with A Custom Creation for Eliud Kipchoge
Editorial
Beyond Limits with A Custom Creation for Eliud Kipchoge
Eliud Kipchoge is considered by many to be the greatest long-distance runner of all time, and indeed, one of the greatest living athletes — a man whose legacy includes two Olympic gold medals, numerous marathon records and, perhaps most remarkably, a reframing of what was thought possible, thanks to the sub-two-hour marathon he completed in Vienna in 2019. Underlying this level of achievement is a disarmingly simple philosophy — “no human is limited.” It’s a sentiment shared by Artisans de Genève and one that lies at the heart of Kipchoge’s unique customized watch, called Feather.
Artisans de Genève has been creating personalized timepieces since 2005 and has worked with a who’s who of well-known clients, including sporting legends like Andre Agassi and creative geniuses such as Spike Lee and Lenny Kravitz. However, Kipchoge might well be the fastest person ever to wear an Artisans de Genève piece, so his timepiece had to be something special.
The fundamentals of Feather are attuned to Kipchoge’s need — most obviously a reduction in weight. The entire watch weighs just 57 grams. Beyond that, there are stylistic choices that celebrate what Kipchoge holds dear. But first, the weight.
- Luminous details and a skeletonization makes for a dramatic silhouette
- Care is taken throughout the design process, down to the finest detail
Artisans de Genève has made extensive modifications to the chronograph to trim any possible excess weight, beginning with the case. The middle case has been crafted from an alloy of titanium and aluminum called Titalum. Further weight savings have been achieved by using a sapphire dial and a sapphire bezel insert. In addition to helping the watch live up to its Feather moniker, these materials add a visual lightness and allow for an unprecedented view into the caliber. Speaking of the caliber — Artisans de Genève have modified the automatic movement into a skeletonized, manual winding movement, slimming the weight and width, while also emphasizing the connection between wearer and watch through the daily ritual of winding it by hand.
Not that Kipchoge’s connection to the watch is in any doubt — the central chronograph seconds hand is shaped like a lightning bolt and finished in red, a symbol of speed and power. In fact, the predominant colors on the dial are white, red and green — echoing those of the Kenyan flag and serving as a visual reminder of Kipchoge’s homeland.
Finally, keeping pace in the dark isn’t an issue either, as the hands, bezel markings and registers are all luminous, enhancing the visibility of the watch in low light, and, when combined with the skeletonized design, create a dynamic visual tension.
The atelier of Artisans de Genève is incredibly specialized and goes to lengths few could conceive of to create one-off bespoke personalised pieces, and as Eliud Kipchoge’s Feather amply shows, they are truly masters of their craft.
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. Artisans de Genève is neither associated nor affiliated with the makers/brands of those timepieces. Artisans de Genève carries out work at the sole request of its customers, on their timepieces, for their private use only.








