TAG Heuer

The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph. 

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Interviews

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by Tracey Llewellyn

In Conversation with George Bamford

Interviews

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by Tracey Llewellyn

TAG Heuer x The Rake & Revolution “Blue Dreamer” Carrera Chronograph

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TAG Heuer x The Rake & Revolution “Blue Dreamer” Carrera Chronograph

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Revolution Awards 2017: Lifetime Achievement — Jack Heuer, Watch Entrepreneur

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Revolution Awards 2017: Watchmaker of the Year — Guy Sémon, CEO of LVMH Science Institute and General Director of TAG Heuer

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Revolution Awards 2017: Watchmaker of the Year — Guy Sémon, CEO of LVMH Science Institute and General Director of TAG Heuer

Jan 6, 2018

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Revolution Awards 2017: Watchmaker of the Year — Guy Sémon, CEO of LVMH Science Institute and General Director of TAG Heuer

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Opinion

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Playing Secret Santa: Tracey Llewellyn to Revolution’s Mexico & Latin America Editor-in-Chief, Carlos Matamoros

Opinion

Playing Secret Santa: Tracey Llewellyn to Revolution’s Mexico & Latin America Editor-in-Chief, Carlos Matamoros

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Playing Secret Santa: Tracey Llewellyn to Revolution’s Mexico & Latin America Editor-in-Chief, Carlos Matamoros

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Bella Hadid at TAG Heuer’s Flagship Store Opening in London

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TAG Heuer and Alec Monopoly New Edition from Art Miami

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TAG Heuer and Alec Monopoly New Edition from Art Miami

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Paul Sackey — Game On

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