Rolex
Rolex is one of the most recognized and well-known luxury brands on the planet. Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London in 1905, the company registered Rolex as the brand name of its watches in 1908. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private trust. It is a brand with a storied history and is in the enviable position of having a very strong position in both sales of modern and vintage watches. The heritage of the brand’s sports watches is steeped in sporting, military and scientific pursuits and excellence. Rolex dress watches have been worn by presidents and world leaders for generations. The Oyster case was one of the most important designs and innovations of the 20th century and it is still as relevant today as it was in the 1920s.
Editorial
A Closer Look: Rolex Perpetual Padellone
Sep 22, 2026
Editorial
A Closer Look: Rolex Perpetual Padellone
News
Last Week In Watches: Rolex Revives the Padellone, Hublot Goes Full Koons
Sep 21, 2026
News
Last Week In Watches: Rolex Revives the Padellone, Hublot Goes Full Koons
Editorial
Rolex’s Future Is Complicated: The New Perpetual Padellone Family
Sep 16, 2026
Editorial
Rolex’s Future Is Complicated: The New Perpetual Padellone Family
Editorial
Drake’s ‘Ice Gradient’ Daytona isn’t the only Rolex Piece Unique Out There
Aug 21, 2026
Editorial
Drake’s ‘Ice Gradient’ Daytona isn’t the only Rolex Piece Unique Out There
Editorial
Rolex Celebrates 100 Years of the Oyster Case in Shanghai
Jun 9, 2026
Editorial
Rolex Celebrates 100 Years of the Oyster Case in Shanghai
Reviews
A Closer Look: Rolex Oyster Perpetual Yacht-Master II
Jun 2, 2026
Reviews
A Closer Look: Rolex Oyster Perpetual Yacht-Master II
Editorial
Padel Is Now Watchmaking’s Newest Court of Play
May 18, 2026
Editorial
Padel Is Now Watchmaking’s Newest Court of Play
Editorial
Watches and Wonders 2026 Editor’s Pick: Sheng Lee, Digital Writer
May 2, 2026
Editorial
Watches and Wonders 2026 Editor’s Pick: Sheng Lee, Digital Writer
Editorial
Watches and Wonders 2026 Editor’s Pick: Joyceline Tully, Revolution Asia Editor-in-Chief
May 1, 2026
Editorial
Watches and Wonders 2026 Editor’s Pick: Joyceline Tully, Revolution Asia Editor-in-Chief
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