Bell & Ross
Bell & Ross was born from the creative minds and united vision of Bruno Belamich and Carlos Rosillo. Together they envisioned a watch brand based on the military- and aviation-styled watches that had captured their imagination since childhood.
In 1992, they started Bell & Ross with a USD 20,000 investment. Initially, they collaborated with Sinn, which fabricated their watches for them during the early years. The brand made big news in 1997 when it created the Hydromax, a Hydroil-filled quartz watch that is capable of functioning perfectly at a depth of 11,100m.
The buzz they generated brought many suitors, and that same year Chanel made a strategic investment in the brand. Even then, Belamich and Rosillo had no idea just how successful Bell & Ross would become.
Editorial
Last Week in Watches: New Releases Ahead of Geneva Watch Days 2026
Aug 31, 2026
Editorial
Last Week in Watches: New Releases Ahead of Geneva Watch Days 2026
Editorial
The Bell & Ross BR-X5 Meteorite is Out of This World
Aug 26, 2026
Editorial
The Bell & Ross BR-X5 Meteorite is Out of This World
Editorial
The Latest Bell & Ross BR-03 Diver to Enter the Bronze Age
Feb 14, 2026
Editorial
The Latest Bell & Ross BR-03 Diver to Enter the Bronze Age
News
Bell & Ross Is Back With A BR-X3 Sequel: Night Vision
Oct 24, 2025
News
Bell & Ross Is Back With A BR-X3 Sequel: Night Vision
Editorial
Bottom Time: Bell & Ross BR 03-92 Diver
Oct 12, 2025
Editorial
Bottom Time: Bell & Ross BR 03-92 Diver
News
Bell & Ross Introduces the BR-X3 Collection
Sep 18, 2025
News
Bell & Ross Introduces the BR-X3 Collection
Reviews
Why The Bell & Ross BR-05 Hits A Sweet Spot At 36mm
Jul 23, 2025
Reviews
Why The Bell & Ross BR-05 Hits A Sweet Spot At 36mm
News
Introducing the Bell & Ross BR-05 Skeleton Phantom Ceramic
Jul 9, 2025
News
Introducing the Bell & Ross BR-05 Skeleton Phantom Ceramic
Through the Looking Glass: Tinted Sapphires
Apr 20, 2025
Through the Looking Glass: Tinted Sapphires
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