In 1833, Antoine LeCoultre founded a small workshop in Le Sentier, in the picturesque Vallée de Joux. This location — which the company still occupies today — became significant not just for the brand, but for the Swiss watch industry as a whole, as it was the first to consolidate a disparate cottage industry of artisans and suppliers under one roof, which paved the way for modern watchmaking practices. 

These days, Jaeger-LeCoultre is known not just for its mechanical prowess (though the whirling masterpieces created in La Grande Maison’s well-lit upper studios are the definition of masterpieces), but also for classically minded and distinguished designs. Take, for example, the Reverso: a 1930s sports watch with a proud rectangular and innovative flip case that has maintained its relevance in the decades since its introduction, and stands today as one of the truly iconic watch designs.