Jaeger-LeCoultre Place Vendome boutique and a horological first

Just 3 days ago, on the eve of the 190th anniversary, Jaeger-LeCoultre invited watch lovers worldwide to the largest Jaeger-LeCoultre boutique in the world. The No. 7 Place Vendome flagship was not only ground zero for the anniversary festivities but fitting site for the unveiling of a horological first- the new Duometre Unique Travel Time watch.

Jaeger-LeCoulture CEO Jerome Lambert flanked by the beautiful Diane Kruger and Guillain Maspetiol, Jaeger-LeCoultre Brand Manager for France played hosts to over 800 guests gathered at the new concept store where Manufacture LeCoultre displayed its past, present and future.

Notable guests like Catherine Deneuve, Carmen Chaplin, Isabelle Huppert, Ines de la Fressange, Vincent Perez, Jose Luis Rebordinos, Olga Sorokina, Marina Hands and other attendees were treated with rays of light projected from the legendary Parisian column bathing the boutique in a glow of wheels and gears on its facade and windows.

Jaeger-LeCoultre Place Vendome watch highlights

Collectors, brand devotees and watch connoisseurs were treated to many treasures on display including the world’s smallest mechanical movement-the Calibre 101 but the highlight that took the breaths away for many of the attendees was the Duometre Unique Travel Time watch.

Issued in a limited run of only 100 pieces, the timepiece features 2 red 7 and 9 numeral indices paying tribute to the address of the Boutique but the real scene stealer was the new calibre with “Dual-Wing” system dividing the movement into two mechanisms: one displaying the time at origin (your local time wherever you are), and the second to show another time zone.

The real kicker is the horological breakthrough achieved, for the first time ever on a worldtime watch, the traveller can adjust time in the time zone to the nearest minute- both movements are set by the same crown, keeping the minimal aesthetic worthy of a gentlemen’s watch.

The evening ended with cocktails and rousing circle acts and an equestrian display.

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