The What, Why & How
The very definition of frustration is knowing you should do something, but not understanding the course of action to take. I think I speak for most of us when I say that I watched the invasion of Ukraine with a lot of frustration.
Point is, I was frustrated and, like everyone else, I wanted to do something about it. Something. Anything. So when RedBar Group’s Kathleen McGivney hit me up on WhatsApp saying she and her organization wanted to do a fundraiser for Ukraine, I was already sold.
Then she explained, “I’ve thought about it. Why don’t we raise money for World Central Kitchen (WCK), which is feeding refugees?” And I was even more motivated to help. If you haven’t heard of World Central Kitchen, they are an organization of first responders that head anywhere there is a humanitarian, climate or community crisis. Because when a disaster happens, people go hungry. Even then, I think they could hardly imagine the scale of what they would soon be facing.
World Central Kitchen’s Chefs for Ukraine, at Poland’s border with Ukraine in the village of Medyka
As soon as the crisis occurred, World Central Kitchen set up its first station at a 24-hour pedestrian crossing in Poland. Since then, it has set up a total of eight feed stations at different border crossings. The WCK teams are on the ground in Poland, Romania, Moldova and Hungary. In addition, it is supporting local restaurants in cities across Ukraine cities, including Odessa, Lviv and Kyiv.
We believe that there is nothing political about feeding people in a crisis. We want to bring the global watch community together for one simple purpose: to raise funds to supply essential meals for those who need them. With that, we have decided to rapidly enact the #WatchFamforUkraine Solidarity Auction. But we don’t have the luxury of time. We want to raise as much money as possible, in as short a period as we can. So our auction will run online from 25th March and end at midnight EST on the 28th.
With this time frame, the mechanics of it have to be as simple as possible. So we are essentially following the model we established in 2020 with Revolution’s Covid Solidarity Auction. We are asking anyone in the global online watch community who wants to help, to reach into their sock drawer or safe, take out an example of horological dopeness and donate it to our charity. We welcome any and ALL donations.
If you are a watch brand and are able to put something cool together fast, like my buddy George Bamford who is making a pièce unique GMT in Ukraine’s beautiful livery of blue and yellow. If you have some cool prototype that never saw the light of day and don’t know what to do with it, well, we have an idea for you. If you’re a watch collector and there is a piece in your collection you want to part with for this cause, dude we appreciate you big time!
Kathleen is going to be giving up her personal Maurice Lacroix RedBar edition, and she has even convinced her ex-husband to donate his Frederique Constant RedBar. I’ll be donating piece number 1 of our collaboration with Baltic and Revolution will be giving up a super cool vintage Breitling Top Time Long Playing Reference 815 with a sick ice blue dial (it’s actually the crystal that gives it this color) that inspired the current limited-edition Top Time Triumph. There will also be more surprises in store.
The auction will be hosted on my buddy Eric Ku’s site Loupe This and 100 percent of the proceeds will be sent to World Central Kitchen to benefit their actions for Ukraine. Thank you in advance for anything you would be willing to donate to help us out. We also welcome any watch media wanting to promote and join this initiative.
This auction isn’t about RedBar or Revolution, but about the global watch community getting together to make a small symbolic contribution to help the victims of what we know in our hearts is absolute evil.
March 25, 2022 – 12am EST to
March 28, 2022 – 12am EST
About the World Central Kitchen’s Response to the Crisis in Ukraine
World Central Kitchen (WCK) began serving hot meals within hours of the initial invasion of Ukraine, and quickly set up at the eight border crossings with Poland. WCK’s Chefs for Ukraine response has grown rapidly and is distributing nourishing food and fresh meals across the region, including Ukraine, Poland, Hungary, Moldova, and Romania. In addition to WCK’s field kitchen, WCK is working with local restaurants, caterers, and food trucks to provide fresh and comforting meals at border crossings, reception centers, shelters, and other locations along their journey.
More information: wck.org