Editor's Picks
Jaeger-LeCoultre Salutes the Stars
Editor's Picks
Jaeger-LeCoultre Salutes the Stars
We are here in the City of Water with Jaeger-LeCoultre to join the Swiss watch brand in its role as main sponsor of the Venice International Film Festival.
The festival is one of the world’s most prominent artistic film events, promoting international cinema in all its forms. It is part of La Biennale di Venezia, a prestigious cultural organization that dates back to 1895. The Venice International Film Festival, or La Mostra, as the locals call it, came to life in 1932 and was the world’s very film festival.
Watchmaking and filmmaking may seem like they are worlds apart, but there are many similarities between the two in terms of creativity, tradition, the quest for excellence and the preservation of heritage. It is these values that drew Jaeger-LeCoultre to the competition over a decade ago and makes the partnership work so well.
One of the advantages of having Jaeger-LeCoultre as main sponsor is that the brand is available to dress the wrists of all its movie-star friends. And before the celebrities arrive to try on and choose their watches, we got the opportunity to have a private viewing of some particularly special timepieces.
Where the 101 Reine highlights the miniature timepiece element with the tiniest dial, the 101 Feuille hides the time under a delicate diamond-set leaf that slides to the side to reveal the time. American actress Dakota Fanning chose the 101 Feuille to wear at Jaeger-LeCoultre’s gala evening, matching beautifully with her Georges Hobeika evening dress.
The experience is far more nerve-racking than I had expected. The eyes of the crowds are all on you as they eagerly await a glimpse of a celebrity or two. Many of the non-famous guests do a little swirl for the cameras, but I am quite overwhelmed by the experience and scurry past the photographers as fast as my high heels will take me. Once inside, I also turn around and await the arrival of the stars.
We have tickets for the film Dragged Across Concrete starring Vince Vaughn, Mel Gibson and Jennifer Carpenter. Vaughn is in Venice for the premiere of the film, which gets the crowds really excited. Sitting right behind me, I wonder what it must be like to see yourself on the big screen.
It is quite something to watch a film with the actors sitting right behind you.
The following evening, we are all dressed up again for a gala evening in a Venetian arsenal where Jaeger-LeCoultre pays tribute to filmmaker David Cronenberg. Catherine Rénier, CEO Jaeger-LeCoultre, and actress Sarah Gadon present Cronenberg with a personalised Reverso Leone d’Oro alla Carriera (lifetime achievement award watch), engraved by Jaeger-LeCoultre artisans with a lion, the symbol of Venice. The only problem was that he was already wearing a Polaris Date, but that didn’t seem to bother him in the slightest as he was delighted with the recognition and a Reverso.