TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
Introducing the Monaco 1989–1999 Limited Edition
News
Introducing the Monaco 1989–1999 Limited Edition
News
Five Minutes with Alec Monopoly
News
Five Minutes with Alec Monopoly
News
Introducing the TAG Heuer Monaco 1979–1989 Limited Edition “Le Mans”
News
Introducing the TAG Heuer Monaco 1979–1989 Limited Edition “Le Mans”
Auctions
Povey’s Picks – Bonhams London 19th June 2019
Auctions
Povey’s Picks – Bonhams London 19th June 2019
News
Introducing the Monaco 1969-1979 Limited Edition
News
Introducing the Monaco 1969-1979 Limited Edition
Breitling
50th Year of the Automatic Chronograph: The Drive In-house
Breitling
50th Year of the Automatic Chronograph: The Drive In-house
News
Baselworld 2019: TAG Heuer Autavia Collection (Live Pics)
News
Baselworld 2019: TAG Heuer Autavia Collection (Live Pics)
Bamford Watch Department
Stéphane Bianchi of LVMH receives Revolution Award’s Best Collaboration Watch 2018
Bamford Watch Department
Stéphane Bianchi of LVMH receives Revolution Award’s Best Collaboration Watch 2018
Revolution
In Conversation with: Stéphane Bianchi and Guy Sémon of TAG Heuer
Revolution
In Conversation with: Stéphane Bianchi and Guy Sémon of TAG Heuer
Interviews
Interview: TAG Heuer’s Heritage Director
Interviews
Interview: TAG Heuer’s Heritage Director
Breitling
50th Year of the Automatic Chronograph: Who Came First?
Breitling
50th Year of the Automatic Chronograph: Who Came First?
News
Flash of Genius: The TAG Heuer Carrera Fragment
News
Flash of Genius: The TAG Heuer Carrera Fragment
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