Worn & Wound — California Dreaming

For the first time, the Wind-Up consumer show takes on the Golden State, May 18-20, 2018.

Worn & Wound’s Wind-Up has been growing in popularity as a consumer watch show. Last year’s New York City show, the third iteration, drew more than 15,000 people for its three days in October 2017, and now for the first time ever, Worn and Wound will host a show in San Francisco, from May 18, 2018 – May 20, 2018.

27 watch and accessory brands will exhibit at Wind-Up San Francisco, including Tockr, Mühle-Glashütte, Oris, REC, Vortic, Bravur and more.

“Building on the incredible success of our original New York event, we wanted to bring Wind-Up to the watch enthusiasts on the West Coast,” says Zach Weiss, co-founder of Worn & Wound and Wind-Up. “Until now, there’s been no large-scale watch event in California. We’re excited to be the first.”

Consumer watch shows like Wind-Up are a great way for lesser-known brands to get in front of potential customers and spread the good word about watches.

“Since launching Wind-Up in 2015, there has been an overwhelming demand from Worn & Wound readers and watch brands alike for more events in markets outside of New York City”, said Blake Malin, co-founder of Worn & Wound. “We’re excited to be featuring several brands that are new to Wind-Up, alongside several of our recurring partners, like Oris.”

May in San Francisco is beautiful, so take in the Golden Gate Bridge, Alcatraz and then stop in to this free-to-the-public event and check out the great brands showing.