Wei and Ben Küffer From NORQAIN Have a Chat on a Ski Lift

Braving the frigid temperatures of NORQAIN’s first international boutique at Wisma Atria in Singapore, Wei speaks to CEO Ben Küffer about how the young brand got its start and what it means to have authenticity and independence in writing your own history. In the few short years since its founding, the family-owned and family-run company has made waves in its price segment of the industry and whose success will only continue to grow.