News
Rolex Wows at Oscar Time
News
Rolex Wows at Oscar Time
“If the purpose of art is to agitate for change then film should expose us to something we don’t already know,” Bigelow said. Bigelow was “extremely humbled and honored to be in the company of such extraordinary and enduring talents” while making this Rolex short film.
On being included with the other directors, Cameron said, “All four of us have very different styles and we’re interested in very different types of subjects, but what we have in common is a devotion to excellence, from a unique and visionary perspective on the world.”
Rolex has always worked with the best of the best in whatever field in which the brand is involved. Great examples are Arnold Palmer in golf, Roger Federer in tennis and Jackie Stewart in auto racing. “Rolex supports inspiring individuals and organizations who achieve great heights in both the sporting world and the arts. The Academy and the four exceptional Rolex Testimonees in cinema – Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese – exemplify a determination to reach unimaginable goals. They share with Rolex the understanding of the importance of time and making a mark on the world through excellence in storytelling,” said Arnaud Boetsch, Rolex Director of Communication & Image.
Whatever Rolex does, it does with elegance and class. The Oscars are one more example of this.