Interviews

In Conversation with Ben Küffer About the Wild One Collection at NORQAIN’s New Singapore Boutique

Interviews

In Conversation with Ben Küffer About the Wild One Collection at NORQAIN’s New Singapore Boutique

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Since its founding in 2018, NORQAIN’s profile has been on a meteoric upward trajectory. Under the leadership of CEO Ben Küffer, their youthful drive to write their own history in the annals of sports watches drew industry legend Jean-Claude Biver to come onboard as an advisor. Together, they have created their vision of the ultimate sports watch, the technically brilliant Wild One that is well-suited for a high impact, active lifestyle. Wei and Jeremiah meet Ben at the newly opened NORQAIN boutique in Singapore, the first outside of Switzerland, to discuss everything that makes the Wild One one of the best sports watches on the market today.