Interviews
Joe Mills — Founder of Joe and Co. Soho
Interviews
Joe Mills — Founder of Joe and Co. Soho
In terms of my personal style, I like clothes with some heritage. I don’t follow trends and many of the things I wear, I have worn since I first became interested in menswear. I like tailored pieces mixed with workwear and denim, I also collect vintage denim and early Vans footwear. When I develop an interest, I get into it very deeply. I have always had a relationship with time and watches. Not only does a timepiece finish off my look, but, because of my job, I live my life in 30-minute slots, so on a practical level I always need to be aware of what time it is. I own a few watches including a 1940s Omega Seamaster, a Breitling Superocean, a Hamilton from the 1960s and a Glycine.