News
Introducing the Zenith A3818 “The Airweight Cover Girl” for Revolution & The Rake
As a testament to both Marietta and Zenith CEO Julien Tornare’s commitment to innovation, neither balked at the idea of creating Zenith’s very first full grade 5 titanium ladder bracelet for our collaboration. Says Tornare, “At Zenith, our tradition has always been to push boundaries as we did all the way back in 1969 with the introduction of the world’s first integrated automatic chronograph movement. We had used titanium for some of our A386 style cases such as our Chronomaster ‘Shadow’ limited edition but, so far, not yet in a bracelet. But we thought this would be the perfect time to try it. We love to work on limited editions that are ambitious and bring something of real value to collectors. I have to say this watch is simply amazing and though we’ve made 250 pieces this time, I think it won’t be anywhere close to enough”
The 2020 Chronomaster Revival A3818 “Cover Girl”
Speaking to Tornare reminds me of the launch of our Chronomaster Revival A3818 “Cover Girl” in 2020, which was the last watch event we attended before COVID changed our lives forever. We had all flown to Miami — Tornare from Le Locle, Switzerland, and myself from Singapore. We had reunited with hugs, slightly bleary eyed from the long trip. I asked Tornare, “Can I see the watch? I hear it’s amazing.”
To which he replied, “Wei, I thought you were bringing the watch.” Which resulted in us both realizing that the watch was, in fact, sitting on Romain Marietta’s desk in Le Locle. Amusingly, we had thought of everything for the event except actually bringing the prototype with us. To Tornare’s credit, and as a sign of his extraordinary resilience, he said, “It’s OK, we will explain the watch in detail, we will give everyone a lot to drink, and I am sure we will sell all 100 pieces by the end of the night.”
Says Marietta, “We decided to make every single indicator on the Superman Blue dial luminous. Yes, that means every one of the marks on the ‘shark tooth’ scale, every indication in the pulsometer and tachymeter, all the subdials and even the hands on the subdials. Because some of these indexes are so small, it took a lot of trial and error to get this exactly right, but we managed it. If you shine a UV light on the Cover Girl Revival, the effect is amazing as you see this incredible luminous light display.”
Says Tornare, “I liked that this was immediately visible in daylight and something that the 100 owners of that watch get to keep as a secret for themselves.”
Our 50th Anniversary Homage
Tech Specs
Zenith × Revolution & The Rake Chronomaster Revival A3818 “The Airweight Cover Girl”
REF 95.A3818.400/51.M3818
Movement: Self-winding El Primero caliber 400; 50-hour power reserve
Functions: Hours, minutes, seconds, chronograph, date, tachymeter and pulsometer scale
Case: 37mm; grade 5 titanium; water resistant to 50m
Dial: Blue satin-brushed dial; white Super- LumiNova filled indexes and hands
Strap: Grade 5 titanium Gay Frères ladder-style bracelet, and blue Cordura effect rubber, included with pin buckle
Price: CHF 9,900
Availability: Limited edition of 250 pieces