Introducing the BR 03-94 Multimeter

Introducing the BR 03-94 Multimeter

The Lowdown

The chronograph’s function is to measure short periods of time by giving the wearer a mechanism to start, stop and reset timing hand(s) at will. It is among the most ubiquitous of wristwatch complications and is sometimes paired with numbered scales to facilitate a specific function. For instance, a tachymeter allows one to read the speed over a unit distance traveled in the time interval recorded, while a telemeter derives distance between observer and phenomenon from the time interval between seeing and hearing an event. A host of functionalities can be designed around such pairings, from calculating the speed of a vehicle, to the productive rate of a process and ranging artillery.

BR 03-94 Multimeter

In the BR 03-94 Multimeter, Bell & Ross has populated the expansive dial of its cockpit-clock inspired classic square watch with a multi-colored array of functional scales to practically create a mechanical analog fitness tracker!

While most watches are content with a single tachymeter, pulsograph, etc., Bell & Ross has assembled no less than five chronograph scales for the BR 03-94 Multimeter, all focused on addressing the needs of the athlete or fitness enthusiast: a pulsometer to track heart rate, an asthmometer to track the frequency of breaths, and three tachymeters deigned to measure speed in kph over distances of 100m, 250m and 1km respectively, as they are optimized for measuring speeds in running, cycling and driving.

The date window has been moved to a new position between 12 and one o’clock so as not to obscure the chronograph readings, and the left side of the dial provides handy instructions to interpret the scales, which are distinguished from each other through the use of attractive, bright colors. The black ceramic case in matte finish not only provides a handsome contrast to this functional livery, but it is also light and eminently suited to a sportier wearer.

The BR 03-94 Multimeter retails for USD5,800 and is released in a limited edition of 500 pieces.


Bell & Ross has consistently demonstrated its flair for design, and the “circle within a square” of the BR01 and BR03 has proven to be a most versatile canvas for Bell & Ross to flex its graphics muscle in a wide variety of designs. Here, the attractive outlook is further enriched by Swiss Army practicality — anchored around a chronograph, the wearer is able to track a host of health-related stats without deferring to a smartwatch. A smartwatch has capability on a different scale, but planting a flag for mechanicals is something to smile about.

Tech Specs

Movement: Self-winding BR-CAL 301, chronograph; 42 hours of power reserve
Functions: Hours, minutes, small seconds, date; 30-minute chronograph counter; tachymeter, pulsometer and asthmometer
Case: 42mm x 12.8mm; black ceramic; water resistant to 100m
Strap: Black rubber and fabric strap
Price: USD 5,800
Availability: Limited edition of 500 pieces