Hublot
Ferrari’s Big Bang Theory
Hublot
Ferrari’s Big Bang Theory
The event plays host to the final races of several Ferrari competitions – including those of the XX programmes, the Ferrari Challenge and the F1 Clienti – due to the mix of racing categories, all manner of rare and remarkable cars from throughout Ferrari’s history are on show. A record number were present this year, from F1 cars dating back to the sport’s earlier days, to more general track cars, road cars and also the first Ferrari ever built, the 125 S. A gala dinner held on the Saturday evening, provided the perfect opportunity to present winning drivers with their trophies and to unveil the new FXX-K EVO track car.
Manzoni says of the Techframe project, “We’re used to working on very complex projects at Ferrari and we have a very clear idea of what design is in the real sense of the term, not styling but design. When you design a Ferrari you cannot design a shape just because you like it, there also has to be a reason why… the link between form and function, form and performance is always present. It’s a must. Our approach is always very honest, the form should speak its own language: the values and meanings of the product. And this is what we tried to transfer to the watch.”
He goes on to add, “I don’t like to work fanatically in one field, it’s important to create a short-circuit between different disciplines. We drew inspiration from architecture and science fiction for this watch, not only cars. I think this is the key to our approach, a very open minded and transversal one. In a very natural way we could create something that is different, something that is not obvious.”
Hublot’s CEO, Ricardo Guadalupe, recalls, “Flavio came to me and said, ‘My team is motivated, I am motivated, we’d like to design a watch for the 70th anniversary of Ferrari.’ I’m really open to new ways of creating watches, I always say at Hublot we must be inspired by other fields. Flavio and his team started in three directions, but we decided on the Techframe design. I think it’s really something new in the watch industry; the case and its frame, it’s something totally innovative.” On the possibility of more Manzoni-designed watches in the future, Guadalupe simply says, “Absolutely”.