Roger Dubuis established his eponymous company in 1995, having spent his earlier years at Longines and then at Patek Philippe, where he stayed for the better part of two decades. The two collections that first debuted were extremely elegant and detailed timepieces with baroque cases, striking a fine balance between traditional crafts and avant- garde design. The modern Roger Dubuis brand looks and feels very different from its beginnings, but the spirit of innovation and originality remains. Since 2017, Roger Dubuis has had partnerships with Lamborghini and Pirelli that has pushed its watchmaking to new heights, taking inspiration and technology from the motorsports sector and applying elements of it into watchmaking. Today, Roger Dubuis terms its watchmaking ethos as “Hyper Horology.”