It’s official, Siam Paragon Bangkok Watch Week will return from 22 to 27 September 2026, as Bangkok continues to grow its presence within the South East Asian watch calendar.

A press conference held in Bangkok on 26 June 2026, to announce the return of Bangkok Watch Week.

For its second edition, the event will continue to be held at the Siam Paragon, bringing together major maisons, jewellery houses, independent watchmakers, collectors and enthusiasts across six days of watch exhibitions, collector pieces, symposiums and hands-on experiences. This year’s event also sees an expansion from the inaugural edition, with more than 45 brands expected.

Bangkok Watch Week 2026 will be held at the Siam Paragon.

Among the big returning names from 2025 are A. Lange & Söhne, Bovet, Breitling, Bvlgari, Cartier, Chopard, Grand Seiko, H. Moser & Cie., Hublot, IWC Schaffhausen, Jaeger-LeCoultre, TAG Heuer, Vacheron Constantin and more.

The new additions for 2026 widen the event’s scope considerably. These include the heavyweight names like Blancpain, Breguet and Tudor, while Greubel Forsey, MB&F, Ressence and Speake-Marin represent the independent watchmaking scene. Other brands like Parmigiani Fleurier, Roger Dubuis, Jacob & Co. and Bremont add further range across the contemporary haute horlogerie category, and Universal Genève joins in too as one of the industry’s most closely watched revivals.

This growth follows the strong first edition in 2025, which drew more than 20,000 visitors, including over 200 international collectors. The event also generated a 92% increase in luxury watch sales during the exhibition period compared with the same period the year before.

For 2026, Siam Paragon is expecting more than 400 international collectors and over 40,000 visitors this time. And with their collaboration with the Fondation de la Haute Horlogerie (FHH) for this year’s event, attendees can also expect an expanded edition of The Symposium program. This will include founders, CEOs, leaders, master watchmakers, creatives and collectors leading talks and discussions regarding the broad culture of fine watchmaking.

The partnership with Fondation de la Haute Horlogerie (FHH) will see them hosting an Academy Lounge during the watch fair.

The experiential side of the event will also be much more immersive. The Fondation de la Haute Horlogerie will be hosting an Academy Lounge, described as its first initiative of this kind in Southeast Asia, offering access to educational resources, expert guidance and FHH certification programmes for collectors, brand executives and industry professionals. Aside from that, visitors can also participate in workshops led by Swiss master watchmakers from the various brands.

With a larger roster, a much stronger institutional involvement and a growing collector audience, Bangkok Watch Week 2026 looks to be a notable step forward for the event, while also reflecting Bangkok’s pull as a serious fine watch destination in Southeast Asia.

For the full list of participating brands, along with more information, updates and registration details, visit www.bangkokwatchweek.com.