Siam Paragon is all set to present the inaugural Bangkok Watch Week 2025 that’s happening from 23–28 September. The event brings together 26 of the world’s most prestigious watch brands, from Cartier to Vacheron Constantin, including Grand Seiko, Omega, Bvlgari, and more. The week-long showcase will comprise exclusive exhibitions, rare collector’s pieces, immersive workshops, and even a live watch assembly by Swiss masters. Siam Paragon is home to Thailand’s largest collection of global watch brands, and this event underscores its ambition to elevate the country’s luxury market to international prominence.

According to Siam Paragon’s Managing Director, Thanaporn Tantiyanon, the watch market in Asia, and especially Thailand, has seen steady growth over the past decade. 

What’s on the program at Bangkok Watch Week 2025?

One of the most anticipated highlights of Bangkok Watch Week 2025 is “The Symposium”, a flagship platform dedicated to storytelling and the exchange of ideas in watchmaking culture. Set within the transformed Bangkok Watch Week Pavilion at Parc Paragon, the stage will bring together brand founders, senior executives, master watchmakers, and seasoned veterans of the global industry, many of whom will travel from around the world to participate. Designed as a grand-scale forum, The Symposium will dive into a range of thought-provoking topics, opening with “Moments That Last: Thailand as a Luxury Destination for Watch Culture, Storytelling, and Legacy.”

 

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The full list of symposiums are as follows:

TAG Heuer Avant-Garde Horlogerie
with Mr. Brice Tchaplyguine, Managing Director, SEA, Australia & Korea, TAG Heuer

160 Years of Watchmaking Excellence: Where Heritage Inspires Innovation
with Mr. Romain Marietta, Chief Products Officer, Zenith

Panerai Innovation from the Depths
Mr. Carlos Da Costa Saraiva, Head of Customer Service, Panerai

The Irresistible Charm of Laurent Ferrier: A Journey into The Heart of Quiet Luxury
with Mr. Robert Bailey, Spokesperson, Laurent Ferrier

2025 Novelties with Grand Seiko
with Mr. Munehisa Shibasaki, Senior Vice President of Seiko Watch Corporation and Head of Grand Seiko Global Division

Very Rare: The Art of Being an Independent Watchmaker with H. Moser & Cie
with Mr. Bertrand Meylan, Co-Founder of H. Moser & Cie

Bovet: The Journey of Time
with Mr. Pascal Raffy, owner and CEO of Bovet

The Artisans Code: An Insight into Chopard’s L.U.C Collection
with Mr. Karl-Fritz Scheufele, Business & Client Strategy Manager, Chopard

Breitling: The Iconic Navitimer, Then and Now
with Mr. Alvin Soon, President of Breitling Asia

Among the week’s most anticipated features is a series of in-depth sessions offering rare, behind-the-scenes insights into the craft of watchmaking. Moderated by Wei Koh, founder of Revolution, the discussions bring together some of horology’s leading figures. The sessions comprise “Shape of Time” with Ms. Emmanuelle Kouakou, Managing Director Southeast Asia & Oceania, Piaget and Ms. Lesley Co, Managing Director Southeast Asia & Oceania, Panerai; “The Art & Precision of Skeletonised Watchmaking” with Franck Muller CEO Mr. Nicholas Rudaz; “Independent Brands: The Evolution of Product Development” featuring Mr. Ong Ban, CEO of Sincere Fine Watches (Pendulum), Mr. Xavier de Roquemaurel, CEO of Czapek, and Mr. Pascal Raffy, CEO of Bovet; and IWC’s Chief Design Officer, Mr. Christian Knoop, rounds out the program with “The Aesthetics of Speed and Altitude.”

Meanwhile, “The Experience” takes guests into brand boutiques, with activities like a Spring Drive assembly by Grand Seiko, watch design showcases by IWC, and Zenith’s 160th anniversary celebrations. Over at “The Exhibition,” visitors can admire museum-worthy timepieces, rare novelties, and private collector showcases across two grand halls.

Through this initiative, Siam Paragon envisions shaping Bangkok into a serious stop on the international watch calendar. For enthusiasts across Southeast Asia, it’s a welcome addition without having to travel halfway across the world for a comparable experience. Bangkok is all set to tick in rhythm with Geneva, Dubai, and beyond.