Wei Koh sits down with Naoya Hida and Mark Cho at Geneva Watch Days 2026 for a conversation on Naoya Hida & Co., The Armoury and the details behind several recent watches.

The discussion begins with how Naoya Hida and Mark Cho first met, before moving into the Type 4A-2 “Floating Feathers”, a collaboration between Naoya Hida & Co. and The Armoury. The watch features a hand-engraved feather motif by Keisuke Kano, with Mark explaining how the design moved away from typography and toward a more organic composition.

Wei and Naoya also discuss the NH TYPE7A chronograph, which uses a vintage Valjoux 23 movement, and the NH TYPE8A, a compact 31mm watch built around the newly developed Cal. 2326SS.

The conversation closes on the growing interest around Naoya Hida & Co., and the personal connection that continues to define independent watchmaking.

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