Tracey Llewellyn’s fascination with Urban Jürgensen goes back almost two decades, particularly to the era of Peter Baumberger, Derek Pratt and Kari Voutilainen. Today, the historic maison is entering a very different chapter. In New York, Tracey sits down with Urban Jürgensen CEO Alex Rosenfield to understand the thinking behind the revived house, how a family of collectors found themselves taking stewardship of one of watchmaking’s oldest names, and what they believe should be preserved as Urban Jürgensen moves forward. They also take a closer look at the UJ2, the deceptively restrained watch at the heart of the new collection, and discuss the balance between traditional craft, modern watchmaking and a distinctly different approach to building a maison today. What should remain from Urban Jürgensen’s past, and what needs to change for its future?