The Complete Catalog - Pink Dial Project

The Complete Catalog - Pink Dial Project

“When people are unhappy, it’s usually because they spend too much time thinking about themselves and not enough time thinking about others.”

– Ralph Lauren

Bidding Starts, 25 October 2021 on LoupeThis.com

Singapore – 7th October 2021: Revolution is delighted to announce the official launch of the Pink Dial Project 2021. On October 25th, 2021, a week-long auction will commence, featuring unique timepieces offered by some of the world’s leading watch brands.

Each piece has been designed to spotlight the color pink, referencing and paying tribute to the breast cancer awareness movement. Says Wei Koh, Founder of Revolution & The Rake, “We have asked the leaders of our favorite brands to make a single ‘Pink Dial’ prototype watch. We explained that it could be any model in their collection but for us, the more badass the watch, the cooler it would be for it to wear a smoking hot pink dial as a badge of honor to show we are united in this fight against breast cancer.”

This year marks the inaugural auction in what will be an annual project to raise funds to fight breast cancer. It is run in partnership with our friends at Fratello Watches, Loupe This, Time+Tide and The Eye of Jewelry. Every dollar raised will go to the Union of International Cancer Control (UICC), to support their global work.

Founder of Time+Tide, Andrew Mcutchen (Image: timeandtidewatches.com)
Founder of Time+Tide, Andrew Mcutchen (Image: timeandtidewatches.com)
Founder of The Eye of Jewelry, Eleonor Picciotto (©Revolution)
Founder of The Eye of Jewelry, Eleonor Picciotto (©Revolution)
Founder of Fratello Watches, Robert-Jan Broer (Image: acollectedman.com)
Founder of Fratello Watches, Robert-Jan Broer (Image: acollectedman.com)
Watch supremo and master of the finer things in life, Eric Ku
Watch supremo and master of the finer things in life, Eric Ku

About UICC

UICC will leverage its full portfolio of activities in support of Revolution’s ambition to impact breast cancer, towards all six outcomes shown below. In particular, UICC will work to drive national action through specific disbursement of project-focused grants.

About UICC

The auction will run for seven days on Loupe This commencing at 5pm SG/HK on 25th October. Bidders must register with Loupe This for an account. Wei Koh is expecting bidding to be strong for all lots. He commented, “There will be some watches that I know will be the subject of some frenzied last-minute bidding, but when you’ve been outbid, you’ll get an email or text message from Loupe This to alert you and give you the opportunity to increase your bid. I’d like to thank Eric Ku and Justin Gruenberg for supporting this and for waiving all the fees normally associated with such an online auction.”

We are immensely grateful to all the watch brands and friends that have supported this effort and provided us with unique watches that will be auctioned for such a very worthy cause. The participating brands are:

AIRAIN
ANORDAIN
BALL WATCH COMPANY
BALTIC WATCHES
BAMFORD LONDON
BVLGARI
IWC SCHAFFHAUSEN
JACQUES BIANCHI
JULIE KRAULIS
LONGINES
MAXIMILIAN BÜSSER
MONTBLANC
ORIS
PANERAI
PIAGET
RADO 
ROGER DUBUIS
SINN
TAG HEUER
ZENITH

Says Wei Koh in conclusion, “The charity auction will take place in October, which is Breast Cancer Awareness Month. I know this because October is when Ralph Lauren has their yearly Pink Pony initiative. Incidentally, Ralph Lauren was also a major inspiration for this charity auction. People are generally unaware of how incredibly altruistic he is because he doesn’t do things for attention. For example, recognizing that cancer survival rates in Harlem, New York City, were lower than those in the Third World, he took it upon himself to build a cancer hospital there and help fund it through initiatives like Pink Pony. He once told me, ‘Wei, when people are unhappy, it’s usually because they spend too much time thinking about themselves and not enough time thinking about others.’ And this has proven to be one of the most enduring truths I’ve learned.”

Read More About the Auction

Announcing Our 2021 Charity Effort, The Pink Dial Project

What is the Pink Dial Project?

The Lots

AIRAIN

Airain Type 20 Pink Ribbon Pièce Unique

About the Brand
Montres Airain was originally conceived by the illustrious Dodane family in 1934. It rose to fame for its trustworthy, high quality timepieces. Throughout the 1950s and 1960s, Airain was one of the selected suppliers of the Type 20 model for the French army.

Airain Type 20 Pink Ribbon Pièce Unique
The Airain Type 20 was revived in November 2020 with the Airain Type 20 Re-Edition that faithfully matches the design and specifications of the original 1950s Type 20 in every detail, including a hand-wound column wheel chronograph with flyback function and countdown bezel. Its dial, protected by a domed Hesalite crystal, has the same Arabic numerals as the original timepieces, with two registers at 3 and 9 o’clock that can count to 30 minutes. The Type 20 Re-Edition is powered by the caliber AM1, which boasts 60 hours of power reserve and is developed and made by Manufacture La Joux-Perret S.A. in La Chaux-de-Fonds, Switzerland. The Airain Type 20 Pink Ribbon Pièce Unique features a pink dial and unique pink ribbon case back engraving.

Estimate (USD)
3,200

Case
Ø 39.5mm in stainless steel; 10.85mm in height; crystal (domed hesalite): 3.92mm

Dial
Pink blush with white Swiss Super-Luminova indexes and hands

Movement
Caliber AM1; manual-wind column wheel chronograph with flyback complication and 60-hour power reserve

Function
Flyback chronograph

Bracelet/Strap
Genuine suede leather strap in light grey

A Message from the Brand
“Montres AIRAIN, brand of Compagnie des Montres Lebois & Cie, is honored to be able to contribute to this important cause. Breast cancer still takes too many lives. Important steps have been taken, but we are not there yet. Research is needed in order to better prevent, diagnose, and treat breast cancer. So it is great that we, the #watchfam, can contribute in our own way to fight this devastating disease. With the Airain Type 20 Pink Ribbon Pièce Unique we created a unique yet elegant watch, based on our legendary Type 20 with pink dial and pink ribbon engraving on the back.” – Tom van Wijlick

Airain Type 20 Pink Ribbon Pièce Unique
Tom van Wijlick, Founder of Airain
Tom van Wijlick, Founder of Airain

ANORDAIN

Model 3 Linen-Enamel 925

About the Brand
Specialising in enamel, anOrdain is based out of a light-filled, purpose-designed studio in the East End of Glasgow. The team of design engineers, typographers, enamellers, watchmakers and apprentices work collaboratively to create beautiful, high precision timepieces.

Model 3 Linen-Enamel 925
“For our contribution to the cause, we’ve created a unique piece reminiscent of vintage, mid-century timepieces with our interpretation of a linen dial. Not only was this a style we’d never tried before, but the textile effect of linen dials refers to the texture of ribbon fiber, alluding to the international symbol for Breast Cancer Awareness, the Pink Ribbon. To add to its allure on auction day, our Pink Dial also provides several sneak peeks of what to expect from our upcoming third watch, the Model 3.”

Estimate (USD)
5,000

Case
Ø 39mm in 925 Silver; 10.4mm in thickness

Dial
Linen textured solid silver base with pink enamel and a modified bespoke font, all created in-house.

Movement
Handwound Sellita SW210 movement; 42-hour power reserve

Function
Hours & minutes

Bracelet/Strap
Black shell cordovan; 925 silver buckle

A Message from the Brand
“This is probably our most significant piece to date. It shows the team’s burgeoning technical ability — the dial is the first combination of linen and enamel I know of, and the 8 is a ribbon, symbolising 1 in 8 women who are diagnosed with breast cancer. The hands are formed from solid red gold and a very well considered, intelligent approach to design. On a personal level, I lost my dad to cancer last year. Creating this watch has had a extra meaning for me, and I’m very grateful for the opportunity — so thank you Wei and David Sharp, and the team at anOrdain.“ – Lewis Heath

Model 3 Linen-Enamel 925
Model 3 Linen-Enamel 925

BALL Watch Company

Engineer Hydrocarbon Hope - DL2016B-S5CAJ-PK

About the Brand
Look closely at every BALL timepiece and you’ll see two boldly emblazoned letters: RR. Railroad. This enduring heritage stretches back more than 125 years to the age of powerful locomotives, burgeoning freedom and the obsession of Webb C. Ball, whose watchmaking expertise and high standards of precision revolutionized watchmaking and timekeeping forever. At his death, Webb C. Ball had contributed more than any other person in creating the performance and accuracy requirements for railroad watches. His work in crafting the most precise timepieces and instituting an inspection system was imperative and extraordinary. It not only improved railroad operations, it was an essential part of timekeeping’s foundation. Today, functionality remains a top priority, so Ball will go to special lengths to work special technologies into its timepieces. In fact, it is one of few brands to use tritium gas tubes to light up the timepieces. With this heritage, BALL is continuing its role today as a key protagonist in the evolution of watchmaking history.

Engineer Hydrocarbon Hope – DL2016B-S5CAJ-PK
The Engineer Hydrocarbon Hope is a perfect example of the most rugged, most reliable and most sophisticated collection of timepieces ever designed by BALL Watch. And because exploration doesn’t stop at sunset, the Engineer Hydrocarbon Hope features 18 micro gas tubes on its dial and hands. This state-of-the-art Swiss technology used on BALL watches requires no external source of light energy while being up to 100 times more efficient than conventional luminous paints.

Estimate (USD)
2,799

Case
Ø 36mm in stainless steel; 13.1mm in height

Dial
Pink dial with pink and yellow gas tubes

Movement
Automatic caliber BALL RR1101-C , COSC chronometer certified

Function
Hours, minutes, sweep seconds and date

Bracelet/Strap
Stainless steel bracelet

A Message from the Brand
“When we heard about the Pink Dial Project we knew we had to be part of it. We are really excited about our all-pink Engineer Hydrocarbon Hope, and we are delighted to support bringing awareness towards this very serious topic.” – Kevin Kouch

Engineer Hydrocarbon Hope - DL2016B-S5CAJ-PK Engineer Hydrocarbon Hope - DL2016B-S5CAJ-PK
Engineer Hydrocarbon Hope - DL2016B-S5CAJ-PK Engineer Hydrocarbon Hope - DL2016B-S5CAJ-PK
Kevin Kouch, Executive Director at Ball Watch Company
Kevin Kouch, Executive Director at Ball Watch Company

Baltic Watches

BICOMPAX – Pink Dial for REVOLUTION

About the Brand
BALTIC Watches was launched via Kickstarter in 2017 with two watches: The Bicompax & HMS, both inspired by the 40s step-cases watches. The idea to make vintage-inspired watches with modern tweaks didn’t come from nowhere. Founder Etienne Malec inherited a collection of watches from his father, whom he didn’t had the chance to know. His father extensively recorded his watches in a journal, keeping track of every one that passed through his hands. Being immersed in this journal and this collection was the beginning of a passion story that started more than 15 years ago, and it has been crucial to the vision behind BALTIC watches today.

BICOMPAX – Pink Dial for REVOLUTION
Inspired by 40s stepped case watches, this Bicompax new iteration in 36.5mm offers a few differences: A newly proportioned step now including a bevel on the first step and a slightly slimmer case thanks to a bigger domed hesalite glass. This pulsometer scale is calibrated for 30 heartbeats (or pulsations) and will give you your heartbeat indication rate per minute.

Estimate (USD)
670

Case
Ø 36.5mm in stainless steel; 12mm in height

Dial
Sector stepped salmon dial with applied Revolution Star logo at 6 o’clock

Movement
Seagull ST1901; manual winding movement with column wheel enabled chronograph

Function
Hours, minutes and running seconds; chronograph with pulsometer scale

Bracelet/Strap
French calf leather

A Message from the Brand
“We have unfortunately all grown in an environment where cancer is largely known, especially the breast cancer, which one of the most common. A lot of people, families are affected, ourselves as well. The world would be a better place without it, without any cancer at all. Every little action, every penny donated in research is the most welcome to help scientist bring solutions to this public health issue.” – Etienne Malec

BICOMPAX – Pink Dial for REVOLUTIONEtienne Malec
Etienne Malec, founder of Baltic Watches
Etienne Malec, founder of Baltic Watches

Bamford London

Bamford B347 - Pink

About the Brand
Bamford London is the world’s ultimate hub for personalized luxury products with a fantastic range of watches and meticulously crafted, top class accessories that have been designed to complement your lifestyle and re-define luxury as a truly personal statement. Personalization is paramount to the business and is the bedrock of everything they do while consistently delivering the highest quality service.

Bamford B347 – Pink
A Swiss-made Bamford B347 automatic monopusher chronograph, especially designed and created by Bamford London in support of The Pink Project and breast cancer awareness. Cutting-edge materials combined with a striking pink colorway throughout the watch, from the dial to the strap.

Estimate (USD)
2,950

Case
Ø 41.5mm in carbon fibre; 14.5mm in hieght

Dial
Pink and black dial with 30 minute and 60 second counters and date at 6 o’clock

Movement
Sellita SW510 MPa, 28,800 per hour (4 Hz), 27 jewels, 62-hour power reserve

Function
Cam actuated chronograph — single push-button at 2 o’clock, Hours, minutes and small second at 9 o’clock, 60 second counter in the center, 30-minute counter at 3 o’clock, Date with quick setting, Self-winding mechanism with ball bearing, Stop second device

Bracelet/Strap
Pink rubber strap

A Message from the Brand
“It is an honor to work with Wei and the amazing team at Revolution again. Following the Oddball watch auction, I am pleased to be a part of raising awareness and funds for Cancer awareness with this unique pink dial Bamford B347. I love this watch, and I think the combination is stunning. I hope it does really well.” – George Bamford

Bamford B347 - Pink
Bamford B347 - Pink
George Bamford of the Bamford Watch Department (©Revolution)
George Bamford of the Bamford Watch Department (©Revolution)

Bvlgari

Octo Finissimo – 103641

About the Brand
Today, Bvlgari Horlogerie is a fully integrated watch manufacture: the brand designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembling and finishing of the movement, case, dial and bracelet. From the Finissimo calibers holding seven world records to its Grande Sonnerie models as well as Solotempo self-winding base movements, the Maison masters the entire spectrum of watch mechanisms. The highly diverse personnel of Bvlgari Horlogerie presents dozens of highly specialized professions dedicated to serving perfection and beauty through a unique blend of Swiss expertise and Italian creativity.

Octo Finissimo – 103641
A superlative watch, the Octo Finissimo is the 21st century new icon and the quintessence of modernity. This piece unique Octo Finissimo black ceramic for the Pink Dial Project features a stunning pink indicator on the small second counter, which has been specially designed to support this important charity. Powering the watch is the mechanical manufacture extra-thin movement with automatic winding, BVL 138 with micro rotor. The sandblasted black ceramic case, dial, bracelet and folding buckle are impressive to look at. Indeed, shaping this high technology material in such ultra-thin elements is a technical feat. This unique creation is truly a one of a kind, powered by a unique ultra-thin movement and fully built with unique ceramic elements.

Estimate (USD)
16,500

Case
Ø 40mm in ceramic; ceramic crown, transparent back; water-resistant to 30m; 5.80mm thickness

Dial
Sandblasted black ceramic dial, with pink small second counter

Movement
BVL Caliber 138 (ref 805364), mechanical manufacture extra-thin movement with automatic winding. This Finissimo automatic – BVL 138 movement has been developed, produced and assembled by BVLGARI. 60-hour power reserve; diameter: 36.60 mm, thickness: 2.23 mm

Function
Hour, minutes and small seconds

Bracelet/Strap
Black ceramic with folding buckle

A Message from the Brand
“Bvlgari has long been deeply committed to numerous philanthropic partnerships and initiatives including Save the Children and our contribution to develop the Astra Zeneca Covid vaccine with Oxford University. The brand’s involvement in the Pink Dial Project mirrors Bvlgari’s commitment to Corporate Social Responsibility and giving back to the community for a better future.” – Jean-Christophe Babin

Octo Finissimo – 103641
Octo Finissimo – 103641
Bvlgari CEO Jean-Christophe Babin
Bvlgari CEO Jean-Christophe Babin

IWC Schaffhausen

Big Pilot's Watch 43 Edition "Pink Dial Project"

About the Brand
Over its 150-year history, IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specializes in highly engineered technical watch cases manufactured from advanced materials, such as titaniumaluminide and Ceratanium®. Adhering to the principle of form follows function, over mere decoration, the Swiss watch manufacturer’s timeless creations embody their owners’ dreams and ambitions as they journey through life. IWC sources materials responsibly and takes action to minimize its impact on the environment, creating intrinsically sustainable timepieces that are built to last for generations. The company prides itself on training its own future watchmakers and engineers, as well as offering an excellent working environment for all employees. IWC also partners organizations that work globally to support children and young people.

Big Pilot’s Watch 43 Edition “Pink Dial Project”
No other model expresses the fascination of IWC Schaffhausen aviator’s watches like the Big Pilot’s Watch. Its purely functional cockpit-instrument design and oversized conical crown were inspired by a military observation watch from the 1940s. The Big Pilot’s Watch 43 is a faithful interpretation of this original design without any additional elements on the dial and in a 43-millimetre stainless steel case that combines an amazing presence on the wrist with maximum wearing comfort. This unique piece for the Pink Dial Project features a vivid pink dial, rhodium-plated hands with glowing luminescence, a uniquely embellished case back and a white rubber strap. Visible through the sapphire glass case back is the IWC-manufactured 82100 caliber. The Pellaton winding system has been reinforced with ceramic components and builds up a power reserve of 60 hours. Combined with a 10 bar water-resistant case, this transforms the Big Pilot’s Watch 43 into a modern, fully versatile sports watch.

Estimate (USD)
9,250

Case
Ø 43mm in stainless steel

Dial
Pink rosé dial with white numerals

Movement
IWC-manufactured 82100 caliber — The IWC-manufactured 82100 calibre ties in with the tradition of high quality automatic movements from IWC. It is fitted with the highly efficient IWC Pellaton automatic winding system, which uses both directions of the rotor to wind the mainspring. Components subject to pronounced stress, such as the pawls, the automatic wheel and the cam, are made of ceramic. Thanks to the use of this high-tech material, they are virtually wear-free. The efficient automatic winding system builds up a power reserve of at least 60 hours in the mainspring. The indexless balance with a flat coil oscillates at a frequency of 4 hertz (28,800 beats per hour), ensuring a high level of precision. The rotor is skeletonised and offers a view of the movement decorated with circular graining and Geneva stripes

Function
Hours, minutes and central hacking seconds

Bracelet/Strap
White rubber strap

A Message from the Brand
“IWC is proud to partner with the Pink Dial project to mark Breast Cancer Awareness month. Combining the classic utilitarian styling of the Big Pilot’s Watch 43 with a dial in hot pink, the color synonymous with the fight against breast cancer, this unique and powerful design honors an incredible cause, which is important to so many of us.” – Christian Knoop

Big Pilot's Watch 43 Edition "Pink Dial Project"
Big Pilot's Watch 43 Edition "Pink Dial Project"
Christian Knoop, creative director at IWC Schaffhausen
Christian Knoop, creative director at IWC Schaffhausen

Jacques Bianchi Marseille

JB 200 “Pink Diver” Pièce Unique

About the Brand
In the mid-1980s, Jacques Bianchi developed — under his own name — a diver’s watch, water-resistant to 200 meters originally commissioned by the French navy. Four decades later the master craftsmen Jacques Bianchi relaunched the brand with the iconic JB 200 in its orignal birth place of Marseille, incorporating over 50 years of expertise in water resistance.

Jacques Bianchi – JB 200 – Pink Edition
The JB 200 is a re-edition of a diving watch that was once used by the French Navy.Created in the 1980s, by the master craftsman Jacques Bianchi, it is a watch that is recognizable by its unique dial, featuring the silhouette of a diver in action. It is a part of the great watchmaking history of “French Skin Divers”.

The design of the destro case of the historic JB 200 evokes the spirit of diving watches of the 1970s, halfway between the finesse of the “skin divers” of the 1960s and the robustness of the divers of the 1980s. In order to equip the new model with an automatic caliber — which is necessarily thicker than a quartz movement — the proportions had to be reviewed and improved. The 42 mm off-crown diameter of the case remains unchanged, but a long adjustment process was necessary to preserve the spirit of the historical shapes and the technical requirements imposed by the integration of an automatic movement.

Estimate (USD)
1,200

Case
Ø 42mm in stainless steel; 13.mmm thick; water-resistant to 200m

Dial
The authentic black dial of the JB 200 features the iconic silhouette of a diver in action and Super-Luminova indexes that allow for optimal readability in the dark

Movement
Seiko NH35 mechanical movement with automatic winding

Function
Hours, minutes & Seconds

Bracelet/Strap
Black tropic strap

A Message from the Brand
“With many lives around us unfortunately being affected by breast cancer, it is imperative to continue to raise awareness and support the fight against this disease. 
I am honored to be able to donate this special JB200 watch to the Pink Dial Project in hopes for a better future.” – Jacques Bianchi

JB 200 “Pink Diver” Pièce Unique
JB 200 “Pink Diver” Pièce Unique
Monsieur Jacques Bianchi
Monsieur Jacques Bianchi

Julie Kraulis

Tank Louis Cartier Limited Edition Print, 'Fuschia', 1/1

About the Brand
A visual artist focusing on a horological collection of graphite drawings.

Tank Louis Cartier Limited Edition Print, ‘Fuschia’, 1/1
One of the most iconic watches of all time, the Tank is effortlessly timeless and transcends any era of style. Louis Cartier designed the prototype in 1917 taking inspiration from the Renault FT tank. The artist created this artwork enthralled by the idea that one of the most elegant design objects of the 20th century was inspired by a war machine; the idea that something can be emptied of its negative content and repurposed for good. Woven inspiration is kept simple in this piece with five rivets from the Renault FT tank placed on the straps. The time is set to 7:22 (or 19h22) for the year the Tank Louis Cartier was first released.

Estimate (USD)
800

Specifications
Fully archival Epson inkjet pigments on 100% cotton rag Epson Signature Hot Press paper; 20″ x 30″ / 50.8cm x 76.2cm

Description
Original artwork: graphite on hot press

A Message from Julie
“I’m thrilled to be participating in the Pink Dial Project to raise awareness and support the fight against breast cancer. There are so many battles being fought around the world but I believe solidarity and community with purpose strengthen the warriors making heavy things lighter.” – Julie Kraulis

Julie Kraulis, horological artist
Julie Kraulis, horological artist

Longines

Record Collection - Australian Limited Edition L2.820.0.89.0

About the Brand
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport and as a partner of international sports federations, Longines has forged solid and lasting links with the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.

Record Collection – Australian Limited Edition L2.820.0.89.0
In the purest watchmaking traditions of Longines, the watches in the Record collection combine classic elegance with technical excellence. These exceptional timepieces are renowned for their extreme precision and the entire collection is certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC). This bespoke limited edition timepiece features a full-diamond bezel, white mother-of-pearl dial and a pink alligator strap. It is one of the 35 pieces engraved with an exclusive number as a collector’s item.

Estimate (USD)
5,150

Case
Ø 38.5mm in stainless steel; 10.7mm in height

Dial
White mother-of-pearl, blued steel hands, diamond indexes (Dial set with 13 Top Wesselton VS-SI diamonds, for a total of 0.059 carats)

Movement
Automatic, L888.4; self-winding mechanical movement beating at 25’200 vibrations per hour, with a monocrystalline silicon balance spring power reserve of approximately 72 hours; chronometer certified by the COSC

Function
Hours, minutes, seconds and date

Bracelet/Strap
Alligator strap, pink

A Message from the Brand
“Longines is proud to support the Pink Dial Project in raising much needed funds for Breast Cancer treatment, research and awareness. Embodying Longines longstanding vision and campaign ‘Elegance is an attitude’, the Pink Dial Project is an example of this elegance in action, as we work together to highlight and support this important issue that affects so many.” – Matthieu Baumgartner

Record Collection - Australian Limited Edition L2.820.0.89.0
Matthieu Baumgartner, Vice President Marketing at Longines
Matthieu Baumgartner, Vice President Marketing at Longines

M.A.D. Edition

M.A.D.1 Pink Dial Project

About the Brand
For the past 16 years, MB&F has been creating other-worldly horological machines. Founder and creative director Maximilian Büsser loves creating these insane mechanical timepieces, but their very high price — a logical consequence of their complexity, limited production and quality of finishing — has generated a bit of frustration: his family and most of his close friends will never be able to afford them. Max has been playing with a side project for quite some time now — creating a machine that is more accessible, under another label, but always with the signature MB&F touch. The result is “M.A.D.1”. The M.A.D.1 is reserved in priority for the partners who have made the MB&F adventure possible: the “Friends”, the suppliers who have been conceiving and manufacturing MB&F Machines for the past 16 years, and the members of The Tribe, the MB&F owners’ club.

M.A.D.1 Pink Dial Project
The M.A.D.1’s special features are the fully visible automatic winding rotor — the star of the show! — and also the lateral time display. Powered by one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the well-known and reliable Miyota 821A has been flipped upside-down to showcase a pretty crazy triple-blade winding rotor, crafted in titanium and tungsten. The typically MB&F lateral time display is obtained thanks to two aluminum alloy cylinders for the hours and minutes, engraved and boosted with Super-LumiNova. For this pièce unique, both the visible bridge and the time display receive a special pink treatment.

Estimate (USD)
2,000-3,000

Case
Ø 42mm stainless steel, mineral glass and sapphire crystal; thickness 18.8mm

Dial
Hours and minutes displayed laterally on revolving cylinders

Movement
M.A.D.1 caliber; inverted Miyota 821A automatic movement, modified with titanium and tungsten winding rotor on top and lateral time display system, featuring revolving hour and minute rings

Function
Hours and minutes displayed laterally

Bracelet/Strap
Calfskin strap with stainless steel folding clasp

A Message from the Brand
“The Pink Dial Project is an incredibly important cause for me. My whole family is my wife and two daughters. Therefore, I am incredibly sensitive to it. For that cause, we have created a pièce unique M.A.D. Edition 1. We launched M.A.D. Edition in the beginning of the year, and it has been utterly oversubscribed. But we still wanted to make a pièce unique with, of course, the signature pink color for this auction.” – Maximilian Büsser

M.A.D.1 Pink Dial Project
M.A.D man, Maximilian Büsser
M.A.D man, Maximilian Büsser

Montblanc

Montblanc 1858 Geosphere Pink Dial Unique Piece

About the Brand
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories, from writing instruments, watches and leather goods to new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. As part of its on-going commitment to elevate and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.

Montblanc 1858 Geosphere Pink Dial Unique Piece
Montblanc is pleased to announce its first partnership with the Pink Dial Project initiated by Revolution and The Rake’s founder Wei Koh, by creating and donating the 1858 Geosphere Pink Dial Unique Piece to sustain the cause. Assembled by a female Montblanc watchmaker, this very special wristwatch is made of black DLC titanium with a fuchsia pink dial.

Estimate 
Euro 6,800

Case
Ø 42mm in black DLC-coated titanium case (12.8 mm in height) with slim curved horns featuring polished and satin-finishing; bi-directional black DLC-coated stainless steel bezel with shiny black ceramic, knurled finishing and engraved cardinal points coated with white Super-LumiNova®

Dial
Fuchsia pink-colored, lacquered dial with sunray finishing, rhodium-coated and white-colored luminescent applied Arabic numerals, rhodium-coated and white-colored luminescent cathedral-shaped hour-and minute-hands, white-colored luminescent second time zone hand, rhodium-coated and white colored luminescent northern and southern hemispheres globes, historical Montblanc logo at 3 o’clock

Movement
MB 29.25 with Manufacture worldtime complication; Mechanical movement with automatic winding, worldtime

Function
Hours and minutes from the centre, date at 3 o’clock; second time zone at 9 o’clock; domed turning northern and southern hemisphere globes at 12 o’clock and 6 o’clock with a 24-hour scale and day-night indication

Bracelet/Strap
Black calf leather strap and stainless-steel triple-folding clasp

A Message from the Brand
“There are few things more meaningful and rewarding for Montblanc than pursuing our passion for watchmaking excellence and innovation, while making an impact by supporting this important global cause championed by the Pink Dial Project.” – Nicolas Baretzki

Montblanc 1858 Geosphere Pink Dial Unique Piece
Montblanc 1858 Geosphere Pink Dial Unique Piece
Nicolas Baretzki, CEO of Montblanc
Nicolas Baretzki, CEO of Montblanc

Oris

Oris ProPilot X Calibre 115 Pink Dial Project

About the Brand
“Since 1904, industrial watch making has been in our bones and craftmanship is in our souls. Our mechanical watches always conform to the Oris credo: Things must make sense. We live for the quality of work we put into our watches. While others follow a path, we define our own. Go your own way.”

Oris ProPilot X Caliber 115 Pink Dial Project
For the Big Crown ProPilot X Caliber 115, Oris’s watchmakers took the spirit of Caliber 110 and imagined a fully skeletonised Oris movement. Traditionally, skeletonisation provided a window for a watchmaker’s talents, but this movement had higher ambitions. It had to reconnect people to how things work.

The Big Crown ProPilot X Caliber 115 lays bare its inner workings. Nothing is hidden. Even the barrel at 12 o’clock is skeletonised so you can see the extended mainspring. Winding the crown, you watch on as the mainspring coils tighter… and tighter… until it’s fully wound and ready to deliver 10 days of uninterrupted power.

The ProPilot X for the Pink Dial Project features a unique pink dial, the very first dial change since the launch of the original watch in 2019.

Estimate
CHF 7,400

Case
Ø 44mm in titanium

Dial
Pink skeleton Dial

Movement
The Oris Big Crown ProPilot X Caliber 115 is powered by a skeletonised, in-house developed caliber with a 10-day power reserve and an Oris-patented non-linear power reserve indicator that shows the power remaining with greater accuracy as the time to rewind the watch approaches.

Function
Hands for hours, minutes, seconds. Patented non-linear power reserve indication

Bracelet/Strap
Titanium bracelet

Oris ProPilot X Calibre 115 Pink Dial Project
Rolf Studer, Co-CEO of Oris
Rolf Studer, Co-CEO of Oris

Panerai

Panerai PAM02021 pièce unique Piccolo Due in Goldtech™ and pink mother-of-pearl dial

About the Brand
Founded in Florence in 1860 as a workshop, shop and school of watch-making, Panerai supplied the Italian Navy specialist diving corps with precision instruments for many decades. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997, the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.

Panerai PAM02021 pièce unique Piccolo Due in Goldtech™ and pink mother-of-pearl dial
Made specially for Pink Dial Project, the Panerai PAM02021 pièce unique Piccolo Due in Goldtech™ and pink mother-of-pearl dial features an aesthetic unprecedented by Panerai. With a 38mm diameter, the smallest ever adopted by Panerai, this piece is a marker of elegance thanks to the rich contribution conferred by the iridescent pink mother-of-pearl — a lustrous material that endows the watch with a unique character. The sophistication of this piece is further enhanced by Goldtech™, a proprietary precious metal boasting an intense tone and heightened resistance to oxidation. The PAM02021 pièce unique is accompanied by a shiny pink alligator strap, complementing its one-of-a-kind dial perfectly.

Estimate (USD)
15,700

Case
Ø 38mm in polished Goldtech™; 11.2mm in height

Dial
Pink mother-of-pearl with golden luminous Arabic numerals and hour markers. Date at 3 o’clock and small seconds at 9 o’clock

Movement
Automatic mechanical, P.900 caliber, 12 ½ lignes, 4.2 mm thick, 23 jewels, 28,800 alternations/hour. Incabloc® anti-shock device. Power reserve 3 days, one barrel. 171 components

Function
Hours, minutes, small seconds, date

Bracelet/Strap
Alligator Strap

A Message from the Brand
“Panerai is always at the forefront of supporting important causes, and our environmental goals stem from the desire to safeguard our own health and habitat. Being a part of this auction, which raises funds for the fight against cancer not only makes sense for us but is also one of the most important causes we could support, and we are honored to contribute this specially conceived reference for this event.” – Jean-Marc Pontroué

Panerai PAM02021 pièce unique Piccolo Due in Goldtech™ and pink mother-of-pearl dial
Panerai PAM02021 pièce unique Piccolo Due in Goldtech™ and pink mother-of-pearl dial
CEO at Panerai, Jean-Marc Pontroué
CEO at Panerai, Jean-Marc Pontroué

Piaget

Limelight Gala precious - G0A46582

About the Brand
Since 1874, Piaget has been crafting luxury watches and jewellery  by blending a jeweller’s refinement with its watchmaking sophistication. Within this unique savoir-faire resides the Piaget secret to fine jewellery making. Nearly a hundred crafts performed side by side at the heart of the Manufacture give life to works of art that sparkle with diamonds, sapphires, rubies and emeralds. Filled with emotion, Piaget creations are a source of joy for all those who wear it.

Beyond the craftsmanship demonstrated in its haute horlogerie creations, Piaget also features the thinnest cases and the purest gems. Setting the standard in the field of fine watchmaking, these pieces exude the deep elegance of the Swiss Maison’s jewels. This timeless yet contemporary luxury jewellery radiates with sophistication, a perfect companion for lovers of all things refined.

Limelight Gala precious – G0A46582
Limelight Gala watch, 32 mm. Case in 18K rose gold set with 10 brilliant-cut diamonds (approx. 0.90 ct) and 32 pink sapphires (approx. 4.70 cts). White mother-of-pearl dial. Buckle set with 15 brilliant-cut diamonds (approx. 0.06 ct). Sapphire crystal case back. Manufacture Piaget 501P1 self-winding mechanical movement. Unique Piece. The Limelight Gala is rethought as a 32mm automatic rose gold sapphire diamond watch. With an elegant round case sublimated by two asymmetrical extended lugs, this unique piece showcases the signature feature of the original. Its voluptuous silhouette is accentuated by radiant brilliant-cut diamonds and sapphires that form a pink gradient on the bezel. With its black satin strap expertly paired with the white mother-of-pearl dial, this luxury watch for woman embodies a distinguished aura of femininity.

Estimate (USD)
72,000

Case
Ø 32mm 18K rose gold set with 10 brilliant-cut diamonds (approx. 0.90 ct) and 32 pink sapphires (approx. 4.70 cts)

Dial
White mother-of-pearl dial, 1.15 cts

Movement
Automatic Manufacture Piaget 501P1

Function
Hours and minutes

Bracelet/Strap
Black satin strap

A Message from the Brand
“It is an honor for Piaget to participate in the Pink Dial Project to raise funds and awareness about breast cancer. For this special auction, we have created a one-of-a kind Limelight Gala Precious Sunset timepiece that is set with brilliant-cut diamonds and pink sapphires that echo the color of the breast cancer cause worldwide. At Piaget, we have put our heart and soul into the creation of this unique piece. We hope that its future owner will treasure this extraordinary timepiece in the knowledge that it is so much more than a watch, it is a token of solidarity and support for women fighting the fight.” – Petronille de Parseval

Limelight Gala precious - G0A46582
Limelight Gala precious - G0A46582
Petronille de Parseval, Piaget’s managing director of Australia and South-east Asia
Petronille de Parseval, Piaget’s managing director of Australia and South-east Asia

Rado

Rado Captain Cook High-Tech Ceramic Pink Dial Project, R32128102

About the Brand
Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and CeramosTM to its design-led collections. An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.

Rado Captain Cook High-Tech Ceramic Pink Dial Project, R32128102
The Captain Cook model is one of Rado’s most iconic timepieces. Bold and expressive in design, it is also built using the most cutting-edge technologies: a matte plasma high-tech ceramic case with monobloc construction, an R734 automatic movement with an 80-hour power reserve and Nivachron™ antimagnetic hairspring, as well as a contrasting matt/polished plasma ceramic-link bracelet and a titanium triple-fold clasp with Ceramos™ release. For the the Pink Dial Project, the one-off timepiece to be auctioned will feature, inside the stainless steel bezel with matt plasma ceramic insert, a stunning pink flange to honour the colour internationally associated with breast cancer. Neatly, the colour complements the ruby backplate and rhodium tone of the moving-anchor symbol beautifully. Its caseback will also carry an engraved, special decoration with the “REVOLUTION” logo and the mention “UNIQUE PIECE” to ensure that the event and charitable cause will long be remembered.

Estimate (USD)
3,800

Case
Ø 43mm matt plasma high-tech ceramic case, monobloc construction Hardened stainless steel bezel with matt plasma high-tech ceramic insert, with engraved white lacquered numbers and markers, triangle in white Super-LumiNova® Circular brushed titanium case back with black tinted sapphire crystal window bearing the engraved mention “UNIQUE PIECE” and the”REVOLUTION” logo
Hardened polished stainless steel screw-down crown Box-shaped sapphire crystal with anti-reflective coating on both faces Water-resistant to 30 bar (300m); 43.0 x 49.8 x 14.6 (WxLxH in mm)

Dial
Dark grey, black tinted sapphire crystal Appliquéd indices with white Super-LumiNova® treatment Rhodium-colored moving-anchor symbol with ruby backplate Pink flange, to underline the event “The Pink Dial Project” White printed Rado and Captain Cook logos

Movement
Rado caliber R734, automatic, 25 jewels, 3 hands, 80-hour power reserve, anti-magnetic Nivachron™ hairspring, exceeds standard test requirements from 3 to 5 positions for higher accuracy

Function
Hours, minutes and seconds

Bracelet/Strap
Matte plasma high-tech ceramic outer links, with polished plasma high-tech ceramic middle links, titanium triple-fold clasp with Ceramos™ release

A Message from the Brand
“We are looking forward to the auction and are sure that it will be a positive, resounding success to support this very noble cause.” – Adrian Bosshard

Rado Captain Cook High-Tech Ceramic Pink Dial Project, R32128102
Rado Captain Cook High-Tech Ceramic Pink Dial Project, R32128102
CEO of Rado, Adrian-Bosshard
CEO of Rado, Adrian-Bosshard

Roger Dubuis

Excalibur Automatic Skeleton DBEX0986

About the Brand
The rush of adrenalin, a pounding heart, the sure and certain knowledge that something is about to happen: enter the future of Hyper Horology. The brainchild of two daring visionaries, Roger Dubuis has been disrupting the landscape of haute horlogerie since 1995. Solidly sustained by an integrated manufacture, Roger Dubuis’ innovative spirit, flagrant disregard for convention and irrepressible daring are the cornerstones of its bold attitude, with the iconic Excalibur Collection as the ultimate expression of this. Reserved for an exclusive tribe that believes in the value of living larger than life at every turn, Roger Dubuis is impertinent, excessive and incisive, and believes in making every second of life epic. Inspired by other cutting-edge industries and out-of-the-box designs, boundary pushing technical sophistication combines with an inbred love of extravagance to prove, time and time again, that Roger Dubuis is, unquestionably, the most exciting way to experience Hyper Horology: NO RULES, OUR GAME.

Excalibur Automatic Skeleton DBEX0986
The skeleton calibers manufactured by Roger Dubuis in Geneva are the essence of the expressive singularity of the Excalibur collection. Complying with one of the most respected certifications of Haute Horlogerie, the Poinçon de Genève, the Excalibur watches are designed like contemporary works of art. Every single component being finished by hand, the watches are symbols of passion. The work of hyper-skilled craftsmen is at the forefront of each watch with a direct view on the creative mechanics making these pieces more alive than ever.

Estimate (USD)
83,500

Case
Ø 42mm in pink gold; 12.4mm in height

Dial
Pink lacquered flange with transferred texts and minute track. Polished pink gold hour markers

Movement
Caliber RD820SQ mechanical, automatic-winding movement;

Function
Hour, minute

Bracelet/Strap
Pink calf leather strap with bark-like structure with pink gold double folding buckle

A Message from the Brand
“We’re honored to be a part of the Pink Dial Project. A big thanks to Wei for the opportunity to join forces and support research efforts that will save lives and help people to live well and beyond the disease. Such initiatives deserve the support of all industry players, and we are glad to play our part. We have created a unique watch to be auctioned for this special cause, inspired by our iconic Excalibur Automatic Skeleton. A dazzling pink gold timepiece set with diamonds and adorned with a pink leather strap that will surely resonate with high watchmaking connoisseurs. Thank you for your support.” – Nicola Andreatta

Excalibur Automatic Skeleton DBEX0986
CEO of Roger Dubuis, Nicola Andreatta
CEO of Roger Dubuis, Nicola Andreatta

SINN

U50 S Pink Dial

About the Brand
Sinn Spezialuhren stands for highly functional mechanical watches. Its pilot watches, diving watches, chronographs and Mission Timer (Einsatzzeitmesser / EZM) are designed to impress not only pilots, divers and the German federal police special force GSG 9 (Grenzschutzgruppe 9). SINN watches continuously prove their toughness, durability, high quality and precision in both everyday and extreme situations. These characteristics are due in no small part to the incorporation of the brand’s special technologies including DIAPAL, Ar-Dehumidifying Technology, HYDRO and TEGIMENT . When Sinn Spezialuhren develops a new watch, its form is always dictated by the required function.

U50 S Pink Dial
Durability and clear readability in a 41 mm diameter size that is comfortable to wear: you will find these properties in the U50 S Pink Dial. Visually, the diver’s watch is noticeable for the striking design of its unique pink dial and a display that concentrates on the essentials. When it comes to its features, we also focus consistently on typical SINN characteristics. The case and crown are thus made of high-strength seawater-resistant German Submarine Steel with Black Hard Coating on a tegimented basis. This type of steel stands out not only for its extremely high strength and exceptional non-magnetic properties but also for its especially high resistance to seawater. We have designed the rotating bezel so that it is captive in the case. As it may experience high levels of stress during use, we have also hardened the surface using TEGIMENT Technology, making it especially scratch-resistant. These features make it clear that the U50 S Pink Dial is perfectly suited to diving use, a fact that has been verified by the classification company DNV. DNV verifies and certifies pressure resistance to a diving depth of 500 metres (= 50 bar) and temperature resistance and functionality in accordance with the European diving equipment standards.

Estimate (USD)
3,500

Case
Ø 41mm in Submarine Steel with TEGIMENT Technology and Black Hard Coating; 11.15mm in height

Dial
Pink U50 dial

Movement
Sellita SW300-1; Self-winding, 25 bearing jewels, 28.800 semi-oscillations per hour; 38-hour power reserve

Function
Hours, minutes, seconds, date display, diver’s bezel with minute ratcheting and luminous key mark

Bracelet/Strap
Solid bracelet with TEGIMENT Technology and Black Hard Coating

A Message from the Brand
“I was immediately enthusiastic about the idea of this cross-brand charity auction, initiated by internationally valued media partners. I am convinced that the timepieces specially designed for this project will draw great attention to this important topic. I am proud to be able to contribute to this with our unique U50 S Pink Dial. I’m looking forward to great results from the auction!” – Lothar Schmidt

U50 S Pink Dial
U50 S Pink Dial
(L-R) CEO and Owner, Lothar Schmidt; Head of Marketing/Communication, Simone Richter; Volker Wiegmann, Marketing/Communication of SINN Spezialuhren
(L-R) CEO and Owner, Lothar Schmidt; Head of Marketing/Communication, Simone Richter; Volker Wiegmann, Marketing/Communication of SINN Spezialuhren

TAG Heuer

TAG Heuer Aquaracer Pink Ribbon

About the Brand
Since its founding in 1860, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

TAG Heuer Aquaracer Professional 300 Pink Dial Project WBP231H.BA0618
Embodying the resilience and durability of the dive watch, the Aquaracer Professional 300 launched in 2021 provides the perfect foundation for the contribution of TAG Heuer to the Pink Dial Project. With its unique iridescent pink dial crafted for the watch, and pink graduations to the ceramic bezel insert, these characteristics clearly differentiate this special execution of TAG Heuer’s ultimate luxury sports watch.

Estimate
4,000 CHF

Case
Ø 36mm in stainless steel; 11.9mm thick

Dial
Iridescent pink with wave motif, eight diamond set hour markers and Super-LumiNova markers at 3, 9 and 12

Movement
Calibre 5 Automatic WBP231H.BA0618

Function
Hours, minutes seconds and date

Bracelet/Strap
Stainless steel bracelet with fine adjustment system

A Message from the Brand
“We are honored that TAG Heuer was able to contribute to the Pink Dial Project and create a unique piecfor which we chose one of our iconic Aquaracer 36mm models with a unique pink dial replete with diamond indexes and a ceramic bezel with pink minute markers from 0 to 15. This watch has a special feminine touch and we hope it will have a very symbolic meaning for its future owner – just as it has for TAG Heuer.” – Frédéric Arnault, CEO at TAG Heuer 

TAG Heuer Aquaracer Pink Ribbon
Frédéric Arnault, CEO of TAG Heuer

Zenith

Chronomaster Revival A3818 "Cover Girl" Unique Piece

About the Brand
Zenith exists to inspire individuals to pursue their dreams and make them come true, against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible — from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also shining the spotlight on visionary and trailblazing women, past and present, by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight.

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph caliber, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

Chronomaster Revival A3818 “Cover Girl” Unique Piece
Stainless steel Original 1969 case with 37mm diameter, Automatic El Primero column-wheel chronograph. Brushed Pink Dial. Unique piece.

Estimate (USD)
11,000 – 13,000

Case
Ø 37mm in stainless steel

Dial
Brushed Pink Dial

Movement
Self-winding El Primero caliber 400; hours, minutes and small seconds; central chronograph seconds; totalizers; date; tachymeter; 50-hour power reserve

Function
Hours and minutes in the center; small seconds at nine o’clock; chronograph: central chronograph hand, 12-hour counter at six o’clock, 30-minute counter at three o’clock; tachymetric and pulsometer scale; date indication at 4:30

Bracelet/Strap
Stainless steel “ladder” bracelet

A Message from the Brand
“Zenith is honored to participate in a worthy auction of this nature, driven by some of the greatest names in watchmaking media. With its brushed pink dial echoing breast cancer awareness, the one-off Zenith Chronomaster Revival A3817 ‘Cover Girl’ is a reinterpretation of an iconic reference, and we are delighted and proud to devote it to The Rake and Revolution Pink Dial Project in support of fundraising for a disease which affects millions of women across the globe annually.” – Julien Tornare

Chronomaster Revival A3818 "Cover Girl" Unique Piece
Chronomaster Revival A3818 "Cover Girl" Unique Piece
Julien Tornare, CEO of Zenith Watches
Julien Tornare, CEO of Zenith Watches

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