Louis Erard
My 2021 Watch — Louis Erard × Alain Silberstein La Semaine
This year, a series of watches has made me smile, and I’m talking about the three members of the Le Triptyque series, a capsule collection co-created by Louis Erard with the renowned French watch designer Alain Silberstein (whom we recognized this year in our Revolution Awards). Today, Louis Erard, founded in 1929 as a watchmaking school and commercially reengineered in 2003, is a rejuvenated independent brand that makes us turn our eyes to the originality and watchmaking ingenuity born in the Swiss Jura mountains.
After the immense success of their first collaboration launched in 2019, Le Régulateur Louis Erard × Alain Silberstein (LE×AS), Le Triptyque continues to depict the French artist’s personal style, which was inspired by the Bauhaus style of teaching in his formative years and developed over the years to include the influence of abstractionists such as Wassily Kandinsky. With Le Triptyque, Louis Erard and Alain Silberstein bring a new regulator dial timepiece, accompanied by a superb monopusher chronograph and the fun, beautiful and rapturous La Semaine.
The three watches in Le Triptyque share the same 40mm grade 2 titanium case with sharply defined outlines (although the chronograph is a bit thicker). On either side, two arched bars (or brancards) frame the case and extend toward the ends to become the lugs that hold the textile strap. The result is a sort of “openworked” tonneau shape that elevates the watch’s presence on the wrist insofar as it reminds me of some of Alexander Calder’s mobiles. For that reason alone, Le Triptyque is already distinct.
Thus, in La Semaine, the three days of the weekend are shown with iconographies of happy faces in red over white, while the workweek is shown in black over white starting with a sad face that is delightfully amusing in its apparent hopelessness. If we get philosophical, Silberstein’s cute Smileday acts as an emotional chime that suggests the idea of starting over and moving forward.
And to further validate the proposal of the LE×AS watches, how about the fact that La Semaine and its brother, Le Chrono Monopoussoir, were finalists in their respective categories at the 2021 Grand Prix d’Horlogerie de Genève (GPHG)? Both watches did not win, but so rich and soulful is La Semaine’s watchmaking proposition that I am convinced a few members of the GPHG Academy and Jury had considered it a watch deserving of even the Aiguille d’Or. I know I did. That’s how important I found La Semaine and the rush of emotions that maître Silberstein gave us with it.
The Louis Erard × Alain Silberstein La Semaine is an affordable, down-to-earth, smile-generating, mood-enhancing timepiece — one that has made 178 people very happy. Why 178, you ask? All Louis Erard limited editions run for 178 pieces, and this symbolic number means “stronger together,” according to Emmanuel Emch, delegate board member of Louis Erard. Well, that makes sense. Great art rejuvenates us; it inspires optimism and gives us hope.