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Lamborghini & Roger Dubuis Go Bucherer Blue
News
Lamborghini & Roger Dubuis Go Bucherer Blue
To Patrick Graf, Chief Commercial Officer of Bucherer, working with Roger Dubuis on the Blue Editions was an easy task: “Roger Dubuis really stands for being one of the most disruptive watch brands, therefore I think they meet with our vision and ideals of building up a kind of disruptive platform with the Blue Editions,” he explains. “The Blue Edition is not just about tradition; it’s like a playground. It’s not about retro, it’s about the future. It’s also why we chose Lamborghini as a car—it’s a very modern car and brand, the design is very futuristic. And Roger Dubuis really understood, from the very first second, our intention behind the Blue Edition family.”
With more unique projects to come in the new year, as promised by Graf during his welcome speech at the event, we at Revolution cannot wait to see what’s next—our money’s on a plane, but who knows?