Jaeger-LeCoultre
Jaeger-LeCoultre Opens First Flagship Store Down Under
Jaeger-LeCoultre
Jaeger-LeCoultre Opens First Flagship Store Down Under
As watch retail options expand in Melbourne and Sydney and their vicinities, other wealthy regions such as Perth and Canberra are developing a taste for fine timepieces.
Australia’s leading watch retail space remains Sydney, though Chadstone (a suburb of Melbourne) is rapidly growing in strength as more brands develop their own boutiques at the Chadstone Mall.
One of the most recent to open its debut boutique in Australia is Jaeger-LeCoultre, which has developed a new concept in partnership with local watch retailer Kennedy. Says Justin Devaux, country manager of Jaeger-LeCoultre Australia and New Zealand, “Kennedy has acquired a deep understanding of the Australian watch market through their long presence. They have been proven successful in running high watchmaking boutique in the country. They share with us the importance to deliver the best experience to customers. It was quite natural therefore to choose them as partner for this exciting adventure.”
Says Kennedy, “This first boutique is a celebration of fine watchmaking and it is a privilege to be working together [with Jaeger-LeCoultre].”
The boutique’s architecture reflects an art deco style, which has inspired some of its best-known collections, while its interiors reflect the serene landscape of the Vallée Joux, where its recently refreshed manufacture is located.