When Richard Mille set out to create his eponymous brand, he wasn’t just making a watch, but also carving out a philosophy. His was the summation of a totally new belief system focused on three things: ultimate shock resistance, ultimate lightness and ultimate ergonomics. From the initial release of the RM 001 in 2001, the brand has grown from strength to strength, with material and technical innovation, and a series of high- profile ambassadors representing Richard Mille on the global stage. The result is that Richard Mille has, in two short decades, skyrocketed to become one of the most desirable and profitable watch brands in the market today. The latest releases continue to explore shape, color and high-tech automotive partnerships as only Richard Mille can.