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Accessible Timepieces, Priceless Experiences
Florence Duomo
Florence Duomo
Florence Duomo
Luminor Perpetual Calendar Goldtech™ PAM00742
Luminor Perpetual Calendar Platinumtech™ PAM00715
Luminor Calendario Perpetuo Experience PAM01269
See-through sapphire crystal satiné caseback
Satiné Goldtech Safety Lock crown protection
“I love the movement and construction of this watch. We made a perpetual calendar, but we made it the Panerai way,” divulges Alessandro Ficarelli, chief marketing officer of Panerai. “The Panerai Luminor Goldtech Calendario Perpetuo possesses Panerai aesthetic codes on its front and on its back. Information that you don’t need every day, like the month, leap year and power reserve are on the back, while information that you need frequently like the hours, minutes, small seconds, GMT — as our clients are mostly frequent flyers — day and date are displayed on the front.” The small seconds indicator at the nine o’clock position includes a day/night indicator.
Small seconds indicator
“Setting this perpetual calendar forwards and backwards is also easy. Rotate the crown to move the hours and minutes, and the day and week follow. This is important to us as Panerai watches have to be functional instruments.”
A beautiful utilitarian tool inspired by the brand’s rich military history, the Luminor Goldtech Calendario Perpetuo requires no corrector or external tools. Its intuitive P.4100 movement allows one to adjust the day, date, month and year simply by rotating its crown in either direction. The 4Hz P.4100 is automatically wound by a 22K gold micro-rotor and its power is stored in twin barrels.
Panerai Perpetual Calendar Experience
Exciting Adventures Ahead
Panerai currently concentrates on four lines: the Radiomir, Submersible, Luminor and Luminor Due. Ficarelli and his team also design immersive experiences that complement the special limited editions of these lines. Indeed, when it comes to the gratifying purchase of luxury watches, Panerai has upped the ante. Besides engrossing aesthetics and advanced complications, the brand wants its buyers to enjoy exclusivity — they are not just buying watches, but also unforgettable experiences.
“While talking with our clients, we had the idea of selling something more than a watch — the experience of the Panerai brand in a different way. We now create unique experiences for our customers that, by the way, are each associated with spectacular and exclusive watches.”
Previous Panerai experiences include a yachting experience off the Amalfi Coast aboard the restored Eilean yacht, which came with the Radiomir PAM 1244 Eilean Edition; and an authentic Italian Navy training session that was paired with the Submersible Forze Speciali Experience Edition PAM 1238 to put this robust dive watch’s durability to the test.
Radiomir Eilean - 45mm PAM01243
Submersible Forze Speciali Experience PAM01238
“For the Italian Navy special edition of the Submersible [Submersible Forze Speciali Experience Edition], we said, ‘why don’t we create an adrenaline-filled experience?’ After all, this was our first Submersible with camouflage strap and military details.”
A Perpetual Calendar and a Timeless City
For the Panerai Luminor Goldtech Calendario Perpetuo, Ficarelli and his team tracked back to the hometown of Panerai to craft a bespoke, opulent experience.
“What is ‘perpetual’? Perpetual is forever. What better city to hold this experience than in the ancient city of Florence where Panerai was born?” shares Ficarelli, who points out that Panerai started as a humble Florentine workshop in 1860, and its Florentine boutique now sits right in front of the Duomo.
The 33 buyers of the Panerai Luminor Goldtech Calendario Perpetuo were treated to exclusive experiences, like receptions in family-owned palaces, rides in privately owned vintage cars, meals at famous Florentine restaurants, hot air balloon rides over the dreamy Tuscan countryside, visits to restricted areas of painstakingly conserved monuments, and spectacular, secret views of the Florentine skyline from historical buildings.
Panerai Perpetual Calendar Experience
Panerai Perpetual Calendar Experience
Panerai Perpetual Calendar Experience
Panerai Perpetual Calendar Experience
Panerai Perpetual Calendar Experience
“This was a watch developed in collaboration with the U.S. Navy SEALS and will come with a high-octane experience in the U.S.”
Ficarelli reveals that his team have already begun developing new and unique experiences for buyers of Panerai watches slated for 2023 and 2024. He discloses that the next experience lined up is themed on sustainability and will involve long-time Panerai ambassador Mike Horn and an expedition to the North Pole.
“I am enthusiastic about Panerai creating watches made from recycled materials and I often talk about sustainability. I love to talk about this because efforts in sustainability are our investment in the next generation,” he says.
“I enjoy and appreciate working as a team with my colleagues, and I love seeing the result of our work. The beauty is the clients this year already want to participate in next year’s experiences. The appreciation our clients show and the smiles on their faces are priceless. When we and our clients are all together on these trips, it doesn’t feel like work. We create many fantastic memories together and a sense of community. Our clients get to feel like a part of the brand.”
Luminor Calendario Perpetuo Experience PAM01269
Tech Specs
Panerai Luminor Goldtech Calendario Perpetuo, Ref: PAM 1269
Movement: Self-winding caliber P.4100; three-day power reserve
Functions: Hours, minutes, small seconds, GMT and perpetual calendar
Case: 44mm; polished Goldtech; water resistant to 50m
Dial: Smoked sapphire; Arabic numerals and hour markers with luminescent coating
Strap: Black alligator with ecru stitching; Goldtech pin buckle
Price: EUR 80,000
Availability: Limited edition of 33 pieces
