Urban Jürgensen has announced that Timothée Chalamet will join the company as a partner with a minority equity stake, while also taking on a creative advisory role across a number of future projects and initiatives. According to the announcement, Chalamet joins the Rosenfield family-owned company alongside a small number of strategic external investors, all of whom together hold a small portion of the business.

This appointment also marks the first time the actor has taken a partnership role in a company. Urban Jürgensen says Chalamet first approached the house as a collector, with the connection developing organically through what both sides describe as a shared alignment of values. In Chalamet’s own words, the arrangement felt “more of a creative collaboration than a traditional endorsement,” giving the partnership a different weight from the usual celebrity-brand formula. That impression is echoed by Alex Rosenfield, CEO of Urban Jürgensen, who said that he and his family were struck early on by Chalamet’s curiosity and genuine interest in independent watchmaking.

Timothée Chalamet wears the Urban Jürgensen UJ-2 with a platinum case, silver dial and orange straps.

Chalamet, for his part, says his interest in artisanal watchmaking was first piqued a couple of years ago by a film director he deeply admires, and that he came to see watchmaking and filmmaking as related forms of expression: one operating on an IMAX screen, the other within the compact dimensions of a watch case, but both capable of containing entire worlds. When Alex and Andy Rosenfield introduced him to Urban Jürgensen, Chalamet says what drew him in was the clarity of the house’s focus: on the watches themselves, on craft, on process, and on getting it right.

Andy and Alex Rosenfield on Man Of The Hour

He was first spotted wearing an Urban Jürgensen UJ-2 during the Marty Supreme press tour in October 2025. The appearance was a notable shift from the smaller jewellery watches more commonly associated with him, and as evidence that his interest in watches extended into a more rarefied, enthusiast-facing corner of horology. From there, the pattern became harder to dismiss as incidental. By early 2026, the UJ-2 had become a recurring feature of his red-carpet appearances, including a showing at the 2026 Oscars.

For Urban Jürgensen, this partnership brings a globally recognisable cultural figure into closer alignment with the house’s values and its ongoing effort to rebuild a modern identity around serious hand-finished watchmaking. Founded in Copenhagen in 1773, the house is one of watchmaking’s oldest names, with a history that includes serving as watchmaker to the Danish Royal Court and clockmaker to the Danish Navy. It entered a new generation in June 2025 when it returned to family ownership under the Rosenfields, who have placed particular emphasis on slow, thoughtful stewardship and on preserving the traditions of independent handmade watchmaking for the long term.