If the past couple of years were anything to go by, Rolex is one thousand percent more than capable of surprising the entire watch industry. Despite its vastness and completeness as a manufacture, Rolex is deceptively agile. The manufacture has also shown immense creativity not just in watch design but also in devising new technical solutions. After dropping serious hints via this video teaser and this video teaser on Instagram, not forgetting the surprise reveal involving Roger Federer, the Rolex Watches and Wonders 2025 novelties are finally here.

Roger Federer wears the new Rolex Land-Dweller

Yuja Wang wears the Everose Land-Dweller with diamonds

First thoughts on all the novelties: Innovation is in the air but that is hardly surprising given Rolex’s commitment to incremental improvements. Obviously the Land-Dweller is the biggest highlight of the year, and deservedly so. With a new case, new bracelet, new bezel, new dial, new movement, new Dynapulse escapement… all in all featuring an astounding 32 new patents. Of these, 18 were on the watch and 16 on the movement. Revolution Technical Editor covers the Land-Dweller in full detail here.

Calibre 7135 with Dynapulse escapement

Next, the Rolex Watches and Wonders 2025 spotlights the wide array of bracelet designs currently being offered. From the Land-Dweller’s ravishing Flat Jubilee bracelet to the elegant new seven-piece link Settimo bracelet of the Perpetual 1908, along with novelties in the classic Oyster and President bracelets. Altogether, they demonstrate the striking diversity in design identity among the key product pillars.

Thirdly, the Rolex Watches and Wonders 2025 collection boldly embraces color and materials in projecting a vibrant creative spirit. Light pastel tones in the Oyster Perpetual 28 juxtapose against rich, intense hues of ornamental hardstones such as Tiger’s Eye and vivid lacquer tones. Even its PVD colored dials are carefully manufactured to achieve the most beautiful ombré effect.

So here are all the Rolex Watches and Wonders novelties to covet in 2025.

Rolex Land-Dweller in platinum with ice blue dial

Oyster Perpetual Land-Dweller

A completely new collection with 32 patents to its name, the Land-Dweller is Rolex’s single most important new launch this year. Not only because it fills in the luxury sports-chic category for Rolex, but because of its new movement, Calibre 7135. Based on Calibre 7140 first seen in the Perpetual 1908, Calibre 7135 debuts the first dual impulse escapement by Rolex, the Dynapulse escapement. It is the culmination of decades of research and development at Rolex and demonstrates the manufacture’s commitment to the future of modern watchmaking.

There are two main variations, Land-Dweller 36 and Land-Dweller 40. Each comes in either White Rolesor, Everose with diamonds or without diamonds, and platinum with diamonds or without diamonds. The entry White Rolesor models are priced at CHF 13,300 for the 36mm and CHF 14,200 for the 40mm. The Everose model (without diamonds) is priced at CHF 40,100 and CHF 43,900. With diamonds, you’re looking at CHF 84,200 and CHF 98,400. In platinum, the prices are CHF 56,400 and CHF 60,600. Platinum with diamonds? CHF 90,500 and CHF 111,500.

Perpetual 1908 on Settimo bracelet

The Perpetual 1908 is Rolex’s take on a classy gent’s dress watch. Last year’s rice-grain guilloché dial reference 52506 made everyone look at the collection with a whole new perspective. This year the collection turned our attention to its all-new bracelet crafted entirely in yellow gold.

Rolex Perpetual 1908 in yellow gold with new Settimo bracelet

Immediately noticeable is the seven-piece link design which is a first at Rolex. Named the Settimo bracelet, it is totally different from the five-piece link design of the Jubilee bracelet. The Settimo bracelet is exclusively crafted for the Perpetual 1908 collection, further enhancing the appeal of this timepiece to serious collectors.

Rows of seven links crafted with rounded contours

With a special system to attach it to the middle case, for which a patent has been filed, the Settimo bracelet comprises rows of seven very small links. All of these links are entirely polished, reflecting light all over the curved surfaces. Just like the finely crafted jewelry bracelets of the best makers from the 1950s. At its end is the concealed Rolex Crownclasp — unequivocally the most elegant of all Rolex clasps.

The new Perpetual 1908 with Settimo bracelet continues to run on the Calibre 7140 which can be admired through the sapphire case back.

Rolex GMT-Master Left Hand Crown in white gold with new green ceramic dial

GMT-Master II Left Hand Crown

Among the more unusual of Rolex timepieces, the left-hand GMT-Master II nicknamed ‘Sprite’ goes premium this year. Now cased in white gold, it stakes its claim among the upper echelons of Rolex watchmaking with a first-ever dial made in high-tech ceramic.

Dial in green Cerachrom perfectly matches the bezel

This ensures that the green dial in this model perfectly matches the green portion of its day/night Cerachrom bracelet. The GMT-Master II Ref 126729 VTNR is priced at CHF 44,500.

Datejust 31 with red ombré lacquer dial

Oyster Perpetual Datejust 31 red ombre dial

Joining the array of Rolex Watches and Wonders 2025 novelties is this fiercely elegant number. The Oyster Perpetual Datejust 31 brandishes a stunning new red ombré dial encircled by a ring of round brilliant cut diamonds. Dancing with the light, the sensuous chiaroscuro effect is further enhanced by diamond hour markers.

Smokey around the edges, flaming red at the center

Case and President bracelet are crafted in 18K yellow gold for the ultimate in timeless style. The movement within is the Calibre 2236, the first Rolex movement to be fitted with the Syloxi hairspring.

Oyster Perpetual in new pastel hues

After the staggering success of the Celebration and Oyster Perpetual lacquer dial series, how could Rolex not follow up with more variations on this theme? This year’s Oyster Perpetual collection presented soft pastel hues in lavender, beige and pistachio. What makes them stand apart from other lacquered dials is the smart and elegant matte finish.

Oyster Perpetual 41 Pistachio

The lavender matte lacquer dial is unveiled on the Oyster Perpetual 28 ref 276200 and the beige matte lacquer dial on the Oyster Perpetual 36 ref 126000. The pistachio matte lacquer dial bedecks the Oyster Perpetual 41 ref 134300, which has also been updated with a redesigned Oyster case and a slimmer Oysterclasp, revealing lines and proportions that are even more harmonious.

In terms of movement, Oyster Perpetual 28 is powered by Calibre 2232. Oyster Perpetual 36 and 41 both run on Calibre 3230.

New dials for Daytona, GMT-Master II and Sky-Dweller

Dial making at Rolex is not just another standard manufacturing process, but an altogether artistic pursuit. The manufacture devotes a staggering amount of research and development towards all its dials, thus achieving the best results no matter what form they take. This year’s debutantes see three iconic sport models unveil a fresh new identity.

Daytona in yellow gold with turquoise lacquer dial

First up, we have a yellow gold Rolex Daytona paired with Oysterflex bracelet for an ultra-luxe sporty appeal. This watch is then fleshed out with a black Cerachrom bezel and a resplendent turquoise blue lacquer dial with black contrasting counters.

GMT-Master II in Everose with Tiger Iron dial

Next, a new GMT-Master II in 18K Everose gold featuring a spectacular dial made of Tiger Iron. Not Tiger’s Eye as many had expected. Tiger Iron is a natural stone containing a combination of Tiger’s Eye, red jasper and hematite. It has an fascinating hybrid appearance, with a lovely palette recalling the beautiful colors of the Fall.

Sky-Dweller in yellow gold with green PVD dial

Rounding up the collection is a new Sky-Dweller in 18K yellow gold with a bright green dial, worn on the Jubilee bracelet fitted with the Oysterclasp.