Bell & Ross
Introducing the Bell & Ross BR 03-92 H.U.D
The product expansion has proven wildly successful, as CEO of Bell & Ross Carlos Rosillo attested. The BR 05 was a hit beyond the brand’s own expectations. But for those loyal fans of Bell & Ross who continue to clamor for its classics, the BR 03 range continues to churn out aviation-style hits regularly, the latest being the BR 03-92 H.U.D.
The BR 03 is broadly divided into two case material types: steel and ceramic. The former maintains very classic looks in general, with oversized markers, clearly illuminated displays and regular dial colors. The latest is the BR 03-92 Grey Lum, which was reviewed by our colleague Adam Craniotes here.
The BR 03 Ceramic is where things get funkier. Here Bruno Belamich, the creative director of Bell & Ross, plays around with colors, new dial executions and most recently, hi-viz watch designs such as the BR 03-92 Full Lum.
Rosillo points out that “we wanted to transfer the feeling that you have all the information corresponding to what you need. Here it’s just a watch that tells the time, but for the fighter pilot, he has all the information he needs on a [heads-up] display.” He further adds even though the watch is mechanically powered, you have “the feeling that you are in a futuristic world.”
The hour markers, numeral minute marks, hands and bracketed corners of the sapphire crystal are coated with Super-LumiNova, so that in the dark, it delivers strong visibility. The watch is available in a rubber strap or ultra-durable synthetic fabric, to add to that high-tech aviation experience of the watch.
The watch will be available in stores from June onwards, priced at CHF 4,000 (USD 3,990, EUR 3,700, SGD 5,900). It’s restricted to 999 pieces. Click here for more info.
Movement
Self-winding caliber BR-CAL.302 based off Sellita SW300; hours, minutes and seconds; date; 38-hour power reserve
Case
42mm case in matte black cerami; green-tinted sapphire crystal; water resistant to 100m
Strap
Black rubber strap with pin buckle or ultra-resilient black synthetic fabric strap
Price USD 3,990; CHF 4,000; EUR 3,700
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